Mythbuster: What was said, and what was really meant, at the DOJ vs. Google ad tech trial

As the trial enters its final furlong, we read between the lines to offer an interpretation of what was really meant both on the witness stand and in articles of evidence. September 27, 2024 [Mythbuster: What was said, and what was really meant, at the DOJ vs. Google ad tech trial]( As Google's trial enters its final furlong, [we read between the lines]( to offer an interpretation of what was really meant both on the witness stand and in articles of evidence. Additional coverage: - Snap CEO Evan Spiegel believes that augmented reality could eventually [drive ad dollars into his business](. But it’s safe to say advertisers aren’t convinced just yet. - Time's chief operating officer took the stage at the Digiday Publishing Summit to share [how he evaluates deals with AI companies](. - Axios' CRO Jacquelyn Cameron shared how her team is using niche expertise to [convince advertisers to act early]( on booking 2025 sponsorships. - Next month, the Federal Trade Commission's [new rules on fake reviews will take effect]( as part of a crackdown on misleading marketing and tainted testimonials from both humans and AI models. - Our most-read story this week: [TikTok looks to turn search queries into ad dollars with keyword targeting tool]( Other things to know about - Just announced: Ancestry, Cécred and United Airlines are among the 2024 Greater Good Awards finalists. Check out the full list [here](. - Automaker Lexus worked with Amazon Ads to increase awareness of its electric vehicle offerings in a [campaign centered on connected home devices](. Sponsored by Amazon Ads. - As political ad spending accelerates, [publishers are implementing strategies]( to prevent offensive ads or disinformation from spreading throughout their sites. Sponsored by The Media Trust. Top Stories Ivy Liu [Google on Trial]( [Mythbuster: What was said, and what was really meant, at the DOJ vs. Google ad tech trial]( As the trial enters its final furlong, we read between the lines to offer an interpretation of what was really meant both on the witness stand and in articles of evidence. howdy! [Marketing on Platforms]( [As Snap gears up to cash in on AR (again), advertisers stand ready for some clarity]( Snap CEO Evan Spiegel believes that augmented reality could eventually drive ad dollars into his business. But it’s safe to say advertisers aren’t convinced just yet. Advertisement [Sponsored by Slack]( [Virtual event: How ad sales teams are using Slack to sell faster and increase revenue]( Join this virtual event on October 22 at 1 p.m. ET to learn how ad sales teams are leveraging AI work management and productivity tools for streamlined, transparent workflows. howdy! [Generative AI]( [The art of negotiating AI deals, according to Time COO Mark Howard]( Time’s chief operating officer took the stage at the Digiday Publishing Summit to share how he evaluates deals with AI companies. [Sponsored by TripleLift]( [Why CTV and retail media are stronger together]( By combining first-party retailer data and CTV, advertisers can target better, improve personalization and accurately measure attribution. howdy! [Beyond Ads]( [How Axios increased its pre-booked ad revenue by pitching niche audiences]( Axios’ CRO Jacquelyn Cameron shared how her team is using niche expertise to convince advertisers to act early on booking 2025 sponsorships. Advertisement [Sponsored by Zeropark]( [The benefits publishers gain from improving user experience]( Users are more likely to interact with content that feels natural and valuable, leading to increased time-on-site and higher engagement levels. howdy! [Generative AI]( [AI Briefing: FTC cracks down on deceptive marketing tactics, fake reviews]( Approved in August and ready to go into effect Oct. 24, the FTC regulations update the existing ban on fake reviews in ways that aim to clarify, strengthen and enforce laws to protect consumers and add new penalties. howdy! [Content & Commerce]( [At Meta Connect, a host of new mixed reality hardware and AI updates presented by CEO Mark Zuckerberg]( Highlights include the Meta Quest 3S mixed reality headset, AI updates, upgraded Ray-Ban smart glasses and a new Orion augmented reality device. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](