Legal battle aside, here's all you need to know about TikTok right now

Senior TikTok execs Blake Chandlee and Kris Boger discuss the state of marketing on the platform and their laser focus on the user experience over quick commercial wins. September 24, 2024 [Legal battle aside, here’s all you need to know about TikTok right now]( Senior TikTok execs Blake Chandlee and Kris Boger [discuss the state of marketing on the platform]( and their laser focus on the user experience over quick commercial wins. Additional coverage: - In [this episode of the Digiday Podcast](, Shana Stephenson, New York Liberty's chief brand officer, talks about what it was like building the team’s brand and how Liberty is tapping into the women’s sports hype. - Digiday’s second annual Subscription Index seeks to examine and measure publishers’ subscription strategies across several different digital touch points to identify some common approaches and key tactics. We start in [this installment with publishers who produce news content](. - When organizations bring in fractional CMOs, doing the day-to-day job of directing the marketing arm of the company is just one element of the remit. [More in this Digiday+ Marketing Briefing.]( - ICYMI September's most-read story: [WPP, Omnicom and even Dentsu have a good day at the office (thanks to Amazon and eBay)]( Other things to know about - [Join us for the Digiday Programmatic Marketing Summit](, December 3-5 in Nashville, to connect with leaders from Goodway Group, Havas and more while exploring the future of programmatic. Last chance to save is October 21. - Data clean rooms are a critical step in the evolution of data privacy and collaboration, but [their limitations are more apparent as the advertising industry matures](. Sponsored by SCUBA. - As advertisers and agencies venture into mobile in-app advertising, many view the open internet as uncharted territory, while [it’s a space with rich innovation and growth opportunities](. Sponsored by Moloco. Top Stories Ivy Liu [Marketing on Platforms]( [Legal battle aside, here's all you need to know about TikTok right now]( Senior TikTok execs Blake Chandlee and Kris Boger discuss the state of marketing on the platform and their laser focus on the user experience over quick commercial wins. howdy! [Brands in Culture]( [From scratch to slam dunk: New York Liberty's Shana Stephenson on building basketball team's brand and keeping fans in the game]( In this episode of the Digiday Podcast, Shana Stephenson, New York Liberty’s chief brand officer, talks about what it was like building the team’s brand and how Liberty is tapping into the women’s sports hype. Advertisement [Sponsored by The Media Trust]( [How publishers are effectively monetizing political ads]( As political ad spending accelerates, publishers are implementing strategies to prevent offensive ads or disinformation from spreading throughout their sites. howdy! [Modern Newsroom]( [Digiday+ Research News Subscription Index 2024: Washington Post, Vox shift their strategies]( Digiday’s second annual Subscription Index seeks to examine and measure publishers’ subscription strategies across several different digital touch points to identify some common approaches and key tactics. We start in this installment with publishers who produce news content. [Sponsored by GumGum]( [Strategically reassessing tech stacks provides marketers a golden opportunity amid industry shifts]( Following Oracle’s ad business shutdown, marketers need a reliable alternative. They’re empowered to refine data strategies and boost marketing effectiveness. howdy! [Agency Culture]( [Marketing Briefing: Why fractional CMOs are being tapped for 'impartial' evaluations of marketing orgs, agencies]( Often, according to current and former fractional CMOs, another element of the gig is to evaluate the current marketing team and vendors’ strengths and weaknesses. Advertisement [Sponsored by Klaviyo]( [The engagement tactics resonating with e-commerce consumers]( In the current price-sensitive environment, a new survey shows what consumers value most: discounts, loyalty programs and product reviews. howdy! [The Creator Economy]( [Brands push for apolitical influencers to avoid 'backlash' as U.S. presidential election looms]( As the U.S. election season looms, brands seem more adamant than ever about working with politically neutral influencers to ensure brand safety. howdy! [Google on Trial]( [What are the likely Google defense tactics in its existential battle with the DOJ?]( Google mounts its defense, claiming the DOJ just doesn’t get the online ad market. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](