Brands push for apolitical influencers to avoid 'backlash' as U.S. presidential election looms

As the U.S. election season looms, brands seem more adamant than ever about working with politically neutral influencers to ensure brand safety. September 23, 2024 Brands [push for politically neutral influencers]( to avoid 'backlash' as U.S. presidential election looms Brands [seem more adamant than ever]( about working with apolitical influencers to ensure brand safety. Additional coverage: - Google [mounts its defense](, claiming the DOJ just doesn’t get the online ad market. - Former Nike employees say they’re “elated” over new CEO Elliott Hill and [believe he can help]( get some of Nike’s swagger back. - It may not be the only one in the marketing landscape, but [there’s a power struggle]( happening in the world of commerce media. It’s a tale as old as Amazon itself — and for the record, Amazon is 30 years old. - Vantage Discovery, co-founded by former Pinterest execs, [has built a new app]( atop Salesforce’s Commerce Cloud to provide semantic search on retailers’ websites. - What do streaming services, investment firms, content agencies, and a few ad tech start-ups have in common? They’re [all turning to fractional execs](. - The logic behind StreamElements’ new side sponsorship tool is that [displaying only one sponsor at a time]( lets creators activate only a relatively small portion of their audience. - Will Anderson, former vp of growth at performance marketing agency Journey Further, launched performance marketing consultancy Growth Society to [change the way brands strategize their growth](. Other things to know about - From Best Influencer Partnership to Best Use of Data, the [Digiday Media Buying and Planning Awards]( shine a spotlight on media excellence. Submit your entry by October 25 to lock in the best rate. - As third-party cookies fade away, [AI has stepped in to optimize programmatic advertising campaigns]( and improve targeting strategies. Sponsored by Quantcast. - In this survey-driven report, learn how brands and agencies are improving [cross-functional collaboration in their pursuit of personalized, data-driven creative](. Sponsored by Celtra. Top Stories Ivy Liu [The Creator Economy]( [Brands push for apolitical influencers to avoid 'backlash' as U.S. presidential election looms]( As the U.S. election season looms, brands seem more adamant than ever about working with politically neutral influencers to ensure brand safety. howdy! [Google on Trial]( [What are the likely Google defense tactics in its existential battle with the DOJ?]( Google mounts its defense, claiming the DOJ just doesn’t get the online ad market. Advertisement [Sponsored by Moloco]( [Dispelling mobile advertising myths for agencies and advertisers]( Common misconceptions about mobile in-app advertising on the open internet may hinder performance, such as solely relying on cohort targeting. howdy! [Future of Work]( [Former Nike employees are ‘elated’ over new CEO Elliott Hill]( Many former Nike employees believe that Hill can help Nike get some of its swagger back. [Sponsored by Klaviyo]( [Brands are narrowing the influence gap of marketing activities on consumer behavior]( Marketers are being strategic about their investments across channels and tactics to acquire new customers and drive repeat purchases. howdy! [Modern Retail]( [Media Buying Briefing: Who controls the balance of power between retail media and media agencies?]( It may not be the only one in the marketing landscape, but there’s a power struggle happening in the world of commerce media. It’s a tale as old as Amazon itself — and for the record, Amazon is 30 years old. Advertisement [Sponsored by GumGum]( [How marketers are identifying the right alternative for enhanced marketing impact]( Brands using platforms that enable advanced contextual targeting directly within their DSPs via the IAB’s Content Taxonomy gain more effective audience reach. howdy! [Content & Commerce]( [AI Briefing: This startup is using Salesforce for its AI-powered semantic search for e-commerce]( Vantage Discovery, co-founded by former Pinterest execs, has built a new app built atop Salesforce’s Commerce Cloud to provide semantic search on retailers’ websites. howdy! [Future of Work]( [‘From the boardroom to the breakroom’: The rise of fractional execs]( It turns out these part-time pros aren’t just for CMOs anymore — they’re taking over all corners of the corporate world, from the boardroom to the breakroom. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](