DOJ vs. Google: Can the digital media industry learn from the last 15 years?

Can the industry save itself from short-term thinking, even if Google is dealt a blackened eye, or bloodied nose during a raft of government tussles? September 20, 2024 DOJ vs. Google: Can the digital media industry learn from the last 15 years? Can the industry [save itself from short-term thinking](, even if Google is dealt a blackened eye, or bloodied nose during a raft of government tussles? Additional coverage: - Sports organizations [know that demand for these services]( stems, in part, from the complexity (and cost) consumers face when trying to view every televised match their team takes part in. - The DMEXCO chatter [has reached a consensus](: "founder mode" isn't inherently bad. - Discord [is still in the early days of its push into advertising](, but marketers who are already active on the platform see lots of potential in the future. - Publicis [just announced an acquisition]( that strengthens its commerce abilities, by purchasing Mars United Commerce for an undisclosed sum. - Twitch [is opening its own Fortnite Creative experience](, called “The Glitch,” today, promoted by Twitch streamers and featuring advertisers such as Domino’s and Peloton. - Our most-read story this week: Google [sheds its nice guy poise]( as the legal heat dials up Other things to know about - Just announced: Amazon, Forbes Media, EssenceMediacom and Universal Pictures are finalists for this year’s Digiday Awards. Check out the full list [here](. - Publishers are reducing the risk of AI-altered images and deepfakes in political advertising, which contribute to the spread of disinformation, with [new mitigation strategies and tools](. Sponsored by The Media Trust. - In the current price-sensitive environment, a new survey shows [what consumers value most](: discounts, loyalty programs and product reviews. Sponsored by Klavyio. Top Stories Ivy Liu [Google on Trial]( [DOJ vs. Google: Can the digital media industry learn from the last 15 years?]( Can the industry save itself from short-term thinking, even if Google is dealt a blackened eye, or bloodied nose during a raft of government tussles? howdy! [Business of TV]( [Why are sports organizations including the NFL and Ligue 1 investing in their own streaming services?]( Sports organizations know that demand for these services stems, in part, from the complexity (and cost) consumers face when trying to view every televised match their team takes part in. Advertisement [Sponsored by GumGum]( [Strategically reassessing tech stacks provides marketers a golden opportunity amid industry shifts]( Following Oracle’s ad business shutdown, marketers need a reliable alternative. They’re empowered to refine data strategies and boost marketing effectiveness. howdy! [Future of Work]( [DMEXCO Briefing: Ad tech leaders argue for a balanced approach to 'Founder Mode' concept]( The DMEXCO chatter has reached a consensus: “founder mode” isn’t inherently bad. [Sponsored by Quantcast]( [How advertisers are leveraging AI to combat signal loss]( Innovations in AI are paving the way for the tech to become the new norm for all advertisers running programmatic advertising. howdy! [Gaming & Esports]( [Why Discord is making key hires to build out its advertising business]( Discord is still in the early days of its push into advertising, but marketers who are already active on the platform see lots of potential in the future. Advertisement [Sponsored by Celtra]( [How advertisers optimize data-driven creative]( As brands and agencies prioritize improving the relevancy and personalization of their ad creative, a new Digiday and Celtra survey shows that marketers lean on first-party data to inform their ad creative. howdy! [Modern Retail]( [Publicis buys Mars United Commerce to solidify its prowess in connected commerce]( Formerly the Mars Agency, Mars United Commerce (MUC) is an independent commerce marketing company that helps guide marketers on how to best reach consumers’ in online and offline shopper ecosystems. howdy! [Gaming & Esports]( [Why Twitch is launching its own Fortnite Creative experience, 'The Glitch']( Twitch is opening its own Fortnite Creative experience, called “The Glitch,” on Friday, promoted by Twitch streamers and featuring advertisers such as Domino’s and Peloton. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](