'There's a point of diminishing returns': Why retail media's reckoning is said to be on the horizon

Retail media networks seemed to be the industry’s silver bullet. But until that proves out, marketers say they’re advising clients to be more calculated with their RMN spend. September 19, 2024 'There's a point of diminishing returns': Why retail media's reckoning is said to be on the horizon Retail media networks seemed to be the industry’s silver bullet. But until that proves out, [marketers say they’re advising clients]( to be more calculated with their RMN spend. Additional coverage: - Trial [evidence reveals the (until now) hidden extent]( of the shadow Google casts over the ad-supported internet. - Take a sneak peek at the topics [that will be discussed on stage]( during the Digiday Publishing Summit. - As behind-the-scenes revelations [expose how Google’s execs orchestrated]( their dominance, that resignation has turned into something far tastier: schadenfreude. - With up to $12 billion being spent this year, there are some media channel winners and reluctant participants. Digital OOH [hopes to benefit overall](. - Dow Jones [is expanding its Journal House event franchise]( to increase sponsorship revenue and membership value. Other things to know about - The Digiday Publishing Summit, September 23-25 in Miami, is nearly sold out. From AI-driven innovation to first-party data mastery, join us next week for three days of networking and tackling the most pressing challenges. [Last chance—secure your seat now](. - Amid signal loss, the industry has developed [new ways to measure and activate programmatic advertising](, with AI at the forefront. Sponsored by Quantcast. - Brands using [platforms that enable advanced contextual targeting directly within their DSPs]( via the IAB’s Content Taxonomy gain more effective audience reach. Sponsored by GumGum. Top Stories Ivy Liu [Retail Revolution]( ['There's a point of diminishing returns': Why retail media's reckoning is said to be on the horizon]( Retail media networks seemed to be the industry’s silver bullet. But until that proves out, marketers say they’re advising clients to be more calculated with their RMN spend. howdy! [Google on Trial]( [U.S. v. Google: Ad tech antitrust trial by numbers — so far]( Trial evidence reveals the (until now) hidden extent of the shadow Google casts over the ad-supported internet. Advertisement [Sponsored by The Media Trust]( [How AI is impacting political advertising]( Publishers are reducing the risk of AI-altered images and deepfakes in political advertising, which contribute to the spread of disinformation, with new mitigation strategies and tools. howdy! [Publishing in the Platform Era]( [Media Briefing: What to expect at the Digiday Publishing Summit, September 2024 edition]( Take a sneak peek at the topics that will be discussed on stage during the Digiday Publishing Summit. [Sponsored by Klaviyo]( [Brands are narrowing the influence gap of marketing activities on consumer behavior]( Marketers are being strategic about their investments across channels and tactics to acquire new customers and drive repeat purchases. howdy! [Publishing in the Platform Era]( [DMEXCO Briefing: Google’s antitrust troubles spark uneasy schadenfreude]( As behind-the-scenes revelations expose how Google’s execs orchestrated their dominance, that resignation has turned into something far tastier: schadenfreude. Advertisement [Sponsored by Celtra]( [The state of ad creative in 2024]( In this survey-driven report, learn how brands and agencies are improving cross-functional collaboration in their pursuit of personalized, data-driven creative. howdy! [Advertising around Politics]( [Is digital OOH winning over more political advertisers? Kind of]( With up to $12 billion being spent this year, there are some media channel winners and reluctant participants. Digital OOH hopes to benefit overall. howdy! [Beyond Ads]( [Why Dow Jones is integrating its B2B businesses into its consumer event franchise, the Journal House]( Dow Jones is expanding its Journal House event franchise to increase sponsorship revenue and membership value. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](