DMEXCO Briefing: The definitive Digiday guide to what’s in and out at DMEXCO 2024

Here’s what’s in and out at DMEXCO 2024. September 17, 2024 [What’s in and out at DMEXCO 2024]( As the industry [navigates turbulent waters](, DMEXCO 2024 in Cologne, kicking off tomorrow (Sept. 18), is set to be the key stage for the latest innovations and strategies. Additional coverage: - Even as suspicion over Privacy Sandbox proposals continues, [many fear sticker shock](. - If marketers continually lean on nostalgia [without building for the future](, there won’t be anything new to reference five, 10 or 15 years from now. - If the numbers are true, then X [has already surpassed]( Pinterest and Reddit in users. - Current and former execs from TTD, PubMatic, Rubicon Project, Equativ and AppNexus [shared anecdotes]( last week during court testimony. - Much like other recent buzzwords such as blockchain, the metaverse and artificial intelligence, esports was [buoyed by an initial burst of financial interest](, only for the flow of money to slow once investors realized competitive gaming wasn’t about to make them a quick buck. - Long Lead's John Patrick Pullen [joins the latest episode]( of the Digiday Podcast. Other things to know about - Join us for the Digiday Programmatic Marketing Summit, December 3-5 in Nashville, where you'll have the opportunity to connect with leaders from Goodway Group, OMD and many more. [Register now—prices rise September 24](. - Brands using platforms that enable advanced contextual targeting directly within their DSPs via the IAB’s Content Taxonomy [gain more effective audience reach](. Sponsored by GumGum. - DSPs that harness advanced AI techniques and unique insights from shopping and entertainment signals are [optimizing bid shading and winning rate models for advertisers](. Sponsored by Amazon Ads. Top Stories Ivy Liu [Beyond Ads]( [DMEXCO Briefing: The definitive Digiday guide to what’s in and out at DMEXCO 2024]( Here’s what’s in and out at DMEXCO 2024. howdy! [Google on Trial]( [Google might be close to a breakup, but sources warn authorities to 'be careful what you wish for']( Even as suspicion over Privacy Sandbox proposals continues, many fear sticker shock. Advertisement [Sponsored by Klaviyo]( [Brands are narrowing the influence gap of marketing activities on consumer behavior]( Marketers are being strategic about their investments across channels and tactics to acquire new customers and drive repeat purchases. howdy! [Brands in Culture]( [Marketing Briefing: Why nostalgia marketing can be a crutch]( If marketers continually lean on the past without building for the future, there won’t be anything new to reference five, ten or fifteen years from now. [Sponsored by Celtra]( [How advertisers optimize data-driven creative]( As brands and agencies prioritize improving the relevancy and personalization of their ad creative, a Digiday and Celtra survey shows that marketers lean on first-party data to inform their ad creative. howdy! [Marketing on Platforms]( [X claims to advertisers that it has a reach of 570 million monthly active users]( If the numbers are true, then X has already surpassed Pinterest and Reddit. Advertisement [Sponsored by Samsung Ads]( [Modern TV is multichannel: Advertisers need CTV, streaming and linear]( Successful TV advertising campaigns require a strategic share of budgets across both linear and streaming — the key is determining the optimal balance between them. howdy! [Google on Trial]( [Ad tech rivals reveal how Google stifled competition in DOJ antitrust testimony]( Current and former execs from TTD, PubMatic, Rubicon Project, Equativ and AppNexus shared anecdotes last week during court testimony. howdy! [Gaming & Esports]( [What Nerd Street Gamers' 're-seed' funding round says about the future of esports]( Much like other recent buzzwords such as blockchain, the metaverse and artificial intelligence, esports was buoyed by an initial burst of financial interest, only for the flow of money to slow once investors realized competitive gaming wasn’t about to make them a quick buck. Now, the industry is in its rebuilding stage, and Nerd Street is hoping to lead the charge. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](