Google antitrust trial reveals the 'succeed at all costs' culture behind the pursuit of ad market domination

If that sounds dramatic, the third day of its antitrust trial offers some compelling proof. September 12, 2024 [PRESENTED BY]( [Google antitrust trial reveals the ‘succeed at all costs’ culture behind the pursuit of ad market domination]( If that sounds dramatic, the third day of its antitrust trial [offered some compelling proof](. Read more coverage on the antitrust trial against Google’s ad tech: - Eisar Lipkovitz — formerly a Google vp of engineering for display and video ads — [claimed PTSD from his time as Google vp]( of engineering for display and video ads. Do you have thoughts on the trial? [Consider taking our survey.]( Additional coverage: - Podcast networks are wooing influencer marketers for their social media ad budgets. [More in this Digiday+ Media Briefing.]( - Coca-Cola not only [spends ad dollars on the open web](, but it also plans to keep investing in these spaces that exist outside walled gardens. However, the company does so with strict safeguards in place. - The pending departure of Oracle from the advertising business has [created a frenzy of competition]( between large and small ad tech players. - Speaking Wednesday at Exchangewire’s ATS conference in London, TTD CEO Jeff Green [denied rumors that The Trade Desk is cooking up a smart TV]( operating system. - In-store remains one part of the retail media network business that’s been almost overlooked. Ironically, it’s the part that’s been around longest. [But changes are coming.]( Other things to know about - Adobe, Soundcloud, Disney and Spectrum are among this year's Digiday Technology Awards winners. [Check out the full winner's announcement here](. - As brands and agencies prioritize improving the relevancy and personalization of their ad creative, a new Digiday and Celtra survey shows that [marketers lean on first-party data to inform their ad creative](. Sponsored by Celtra. - As advertisers realize ad IDs are unstable, they seek refined approaches to programmatic ad buying – [bid shading has emerged as an advanced strategy](. Sponsored by Amazon Ads. Top Stories Ivy Liu [Google on Trial]( [Google antitrust trial reveals the 'succeed at all costs' culture behind the pursuit of ad market domination]( If that sounds dramatic, the third day of its antitrust trial offers some compelling proof. SPONSORED BY [Logo]( [Virtual event: How marketers can level up engagement during fans’ free time]( [img]( Free time is vital to personal identity and allows consumers to explore their interests. According to Fandom’s 6th annual Inside Fandom report, more than 54% of free time is dedicated to entertainment and gaming. People’s “me time” is a key opportunity for brands to authentically engage with consumers in a way that resonates with their interests and values. Join this virtual event on September 18 at 1 p.m. ET/10 a.m. PT as Fandom experts unpack its latest report and discuss unique ways for brands to connect with entertainment and gaming audiences. [Register now]( howdy! [Google on Trial]( [The Rundown: Highlights as sparks begin to fly on Day 2 of the latest Google antitrust trial]( Witnesses tell of being labelled as ’emotional and unproductive,’ while former Google insiders complain of ‘PTSD.’ [Sponsored by The Media Trust]( [How AI is impacting political advertising]( Publishers are reducing the risk of AI-altered images and deepfakes in political advertising, which contribute to the spread of disinformation, with new mitigation strategies and tools. howdy! [Audio Anywhere]( [Media Briefing: Why podcast execs are making a play for advertisers’ influencer budgets]( Podcast networks are wooing influencer marketers for their social media ad budgets. [Sponsored by Samsung Ads]( [Modern TV is multichannel: Advertisers need CTV, streaming and linear]( Successful TV advertising campaigns require a strategic share of budgets across both linear and streaming — the key is determining the optimal balance between them. howdy! [The Programmatic Marketer]( [Coca-Cola commits to ‘critical’ open web advertising through curation]( The company not only spends ad dollars on the open web, but it also plans to keep investing in these spaces that exist outside the walled gardens of platforms like Amazon, YouTube and Google. Advertisement [Sponsored by Klaviyo]( [The engagement tactics resonating with e-commerce consumers]( In the current price-sensitive environment, a new survey shows what consumers value most: discounts, loyalty programs and product reviews. howdy! [Strategizing for the Future]( [As Oracle Advertising nears shutdown deadline, ad tech companies are competing to recruit its staff]( The pending departure of Oracle from the advertising business has created a frenzy of competition between large and small ad tech players. howdy! [The Programmatic Marketer]( [‘They’re wrong’: The Trade Desk CEO denies Roku rival rumor amid reports it's building a smart TV operating system]( Speaking earlier today at Exchangewire’s ATS conference in London, CEO Jeff Green denied rumors that The Trade Desk is cooking up a smart TV operating system. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](