How Linda Yaccarino became the media's evangelist on fixing digital advertising

[Digiday Daily] "She is leading the business in a lot more ways than just talking about measurement." [NBCUniversal's ad sales head Linda Yaccarino]( is trying to get people across the media system to address the issues plaguing digital media. "We're always at each other's throats": In the [latest installment of Confessions](, a young agency employee talks about the culture at agencies and more. "Generally speaking, being an independent brand publication is not going to work." On Nov. 7, mattress brand [Casper shuttered Van Winkle's](, its online publication launched in 2015 that was heralded as a new brand journalism model. Here's a look at what went wrong. Google's demand-side platform has started using ads.txt to block unauthorized vendors from selling impressions. DSP The Trade Desk is now also implementing the feature, [putting pressure on other DSPs to follow suit](. Digiday surveyed publishers in the U.S. and Europe about [where they are making the most money off of digital video](. Subscribe to Digiday+ to learn how their answers compared. Platforms don't have to be the enemy, or a tool that brands must comply with. At the Digiday Marketing Summit, learn how Johnson & Johnson has formed strategic partnerships with the platforms so both parties get the most out of them. [Find out how to join us in Nassau from Dec. 5 - 7](.   [How Linda Yaccarino became the media's evangelist on fixing digital advertising]( Lucia Moses The ad sales head of NBCUniversal is "leading the business in a lot more ways than just talking about measurement,” said one fan. [Confessions of an agency millennial: 'Nobody wants to help each other']( Shareen Pathak A young agency employee at a digital and media agency says arrogant and "meatheady" people contribute to a toxic culture. Advertisement   [Sounds of progress: The future of social listening]( Sponsored Content Sysomos Social listening has evolved tremendously over the past decade -- and the next couple of years seem poised to present even more massive technological breakthroughs in the industry. Learn why marketers should keep an eye on these three areas -- visual search, artificial intelligence, and blockchain. Sponsored by Sysomos [Casper's shutdown of Van Winkle's shows the limits of 'brand journalism']( Yuyu Chen “We operated separately and autonomously. But the question is if that is a viable business pursuit.” [DSPs are under pressure to adopt ads.txt]( Ross Benes The most popular DSPs are adopting ads.txt, which puts pressure on everyone else to do the same. [The changing state of media and publishing]( Sponsored Content Oracle and Netsuite Join Deloitte Media and NetSuite to discuss trends in the media, publishing and entertainment industries. You'll hear from industry professionals on strategies to stay ahead of the curve and the importance of adapting to new market trends. Learn how cloud business management software can offer your team the flexibility it needs to scale for growth. Sponsored by Oracle and NetSuite. [Meet the pioneers advancing the frontier of people-based marketing]( Sponsored Content LiveRamp The 2017 Digiday Awards honored innovator of all kinds, including a group of pioneers advancing the frontier of people-based marketing. The finalists included a cutting-edge digital agency, an ambitious publisher, and an iconic brand. Learn what they did to stand out. Sponsored by LiveRamp. Advertisement     [Careers Title](   November 10, 2017 [Director of Audience Development (NOVA)]( WGBH Boston, MA   November 7, 2017 [Director, Social Media (PBS KIDS)]( Public Broadcasting Service Arlington, VA   November 6, 2017 [Senior Ad Tech Engineer]( Diply New York, NY     [ALL CAREERS](     [Events Title]   November 1 - 3, 2017 [Digiday Video Anywhere Summit]( Laguna Niguel, CA   EXTENDED DEADLINE: November 10, 2017 [Digiday Video Awards](   November 14, 2017 [Digiday Hot Topic UK: Data-Driven Media Selling]( London, UK     [ALL EVENTS](   This email was sent to {EMAIL}. If you are no longer interested you can [unsubscribe instantly](.