Google’s ‘my way or the highway’ approach takes center stage in antitrust trial

Testimony painted a vivid picture of Google’s stubborn refusal to budge at the negotiation table. September 11, 2024 [PRESENTED BY]( [Google’s ‘my way or the highway’ approach takes center stage in antitrust trial]( Testimony painted a vivid picture of [Google’s stubborn refusal to budge]( at the negotiation table. Read more coverage on the antitrust trial against Google’s ad tech: - Keeping track of the Google ad tech antitrust trial is challenging, especially with all the technical terms that keep cropping up. To help, [Digiday has compiled a glossary]( of the terms likely to come up throughout the trial. Do you have thoughts on the trial? [Consider taking our survey.]( Additional coverage: - [This week’s Digiday+ Future of TV Briefing]( looks at why it's important for creators to have their own channels to support their affiliate commerce businesses. - In the retail media network arms race, agencies say their [brand clients are feeling the squeeze](, and are being pressured to spend big with retailers to secure and maintain premium in-store shelf space. - With the help of artificial intelligence, [agencies are analyzing emotions within shows]( to more closely align their ads in order to improve outcomes from attention to ad recall. Other things to know about - Navigate the post-cookie era at the [Digiday Programmatic Marketing Summit](, December 3-5 in Nashville, where we'll explore first-party data, AI-driven targeting, fraud prevention and more. Book by September 23 for the best rate. - CTV is advertisers’ foundation for effective reach, but [incorporating linear TV helps them reach those incremental viewers]( in the modern multichannel experience. Sponsored by Samsung Ads. - In this new survey-driven report, [learn how brands and agencies are improving cross-functional collaboration]( in their pursuit of personalized, data-driven creative. Sponsored by Celtra. Top Stories Ivy Liu [Publishing in the Platform Era]( [Google’s ‘my way or the highway’ approach takes center stage in antitrust trial]( Testimony painted a vivid picture of Google’s stubborn refusal to budge at the negotiation table. SPONSORED BY [Logo]( [Virtual event: How marketers can level up engagement during fans’ free time]( [img]( Free time is vital to personal identity and allows consumers to explore their interests. According to Fandom’s 6th annual Inside Fandom report, more than 54% of free time is dedicated to entertainment and gaming. People’s “me time” is a key opportunity for brands to authentically engage with consumers in a way that resonates with their interests and values. Join this virtual event on September 18 at 1 p.m. ET/10 a.m. PT as Fandom experts unpack its latest report and discuss unique ways for brands to connect with entertainment and gaming audiences. [Register now]( howdy! [The Programmatic Marketer]( [Decoding the jargon behind Google's antitrust ad tech trial: a glossary for the confused]( From industry terms like “header bidding” to “AdX” to “DSPs” to internal Google terms, such as “Jedi Blue,” there’s a lot to wrap your head around. [Sponsored by Klaviyo]( [Brands are narrowing the influence gap of marketing activities on consumer behavior]( Marketers are being strategic about their investments across channels and tactics to acquire new customers and drive repeat purchases. howdy! [The Creator Economy]( [Future of TV Briefing: Why owned channels are key to creators’ commerce businesses]( This week’s Future of TV Briefing looks at why it’s important for creators to have their own channels to support their affiliate commerce businesses. [Sponsored by Amazon Ads]( [How DSPs with proven track records can help future-proof advertising strategies]( DSPs that harness advanced AI techniques and unique insights from shopping and entertainment signals are optimizing bid shading and winning rate models for advertisers. howdy! [Retail Revolution]( [Retail media frenzy muddies negotiations with brands, who agency execs say must spend or 'suffer the consequences']( In the retail media network arms race, agencies say their brand clients are feeling the squeeze, and are being pressured to spend big with retailers to secure and maintain premium in-store shelf space. Advertisement [Sponsored by The Media Trust]( [How publishers are effectively monetizing political ads]( As political ad spending accelerates, publishers are implementing strategies to prevent offensive ads or disinformation from spreading throughout their sites. howdy! [Generative AI]( [With AI, agencies advance CTV contextual targeting by seeking emotional connections]( With the help of artificial intelligence, agencies are analyzing emotions within shows to more closely align their ads in order to improve outcomes from attention to ad recall. howdy! [The Programmatic Publisher]( [Google’s ad tech impact on publishers front and center during opening day of DOJ's antitrust trial]( If someone’s loss is another’s gain, then Google owes publishers a fat check — or at the very least, an apology letter with interest. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). 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