Retailers need more than 'bells and whistles' to scoop up media dollars, buyers say

Niche retail media networks have spent the last few months rebranding and retooling their offerings, hoping to catch the attention and budgets of media buyers in a sea of competitors. August 28, 2024 [Retailers need more than 'bells and whistles' to scoop up media dollars, buyers say]( Niche retail media networks have spent the last few months [rebranding and retooling their offerings](, hoping to catch the attention and budgets of media buyers in a sea of competitors. Additional coverage: - [This week’s Digiday+ Future of TV Briefing]( features an interview with ViX COO Rafael Urbina about TelevisaUnivision’s deal to stream MLB postseason games. - [Criteo kicks off a "succession plan"]( at arguably the most critical stage in company history. - YouTuber Isaiah “Wendigoon” Nichols became the latest prominent creator on Tuesday to [enter the talent management business](. - ICYMI this summer's most-read story (outside of [Google's cookie news](, of course): [How the Dr Disrespect scandal sent the gaming industry’s whisper network into overdrive]( Other things to know about - Enter the [Digiday Media Buying and Planning Awards]( to showcase your team's achievements this year. New categories include Strategy Executive of the Year, Best Use of Media Mix Modeling and more. Submit by October 25 to secure the best rate. - As the media landscape continues to transform, the [synergy between sports and streaming platforms]( is poised to become even more influential in how audiences interact with their favorite teams and athletes. Sponsored by Nexxen. - [Data privacy is paramount for brands]( as consumers are increasingly eager to take control of their data. Sponsored by Publishers Clearing House Media. Top Stories Ivy Liu [Retail Revolution]( [Retailers need more than 'bells and whistles' to scoop up media dollars, buyers say]( Niche retail media networks have spent the last few months rebranding and retooling their offerings, hoping to catch the attention and budgets of media buyers in a sea of competitors. howdy! [Programming & Production]( [Future of TV Briefing: ViX COO Rafael Urbina on why TelevisaUnivision’s streamer is loading up on live sports]( This week’s Future of TV Briefing features an interview with ViX COO Rafael Urbina about TelevisaUnivision’s deal to stream MLB postseason games. Advertisement [Sponsored by Amazon Ads]( [How bid shading is improving campaign performance and increasing cost efficiency]( As advertisers realize ad IDs are unstable, they seek refined approaches to programmatic ad buying and bid shading emerges as an advanced strategy. howdy! [Gaming & Esports]( [Why Wendigoon and other creators are taking talent management into their own hands]( YouTuber Isaiah “Wendigoon” Nichols became the latest prominent creator on Tuesday to enter the talent management business. [Sponsored by The Media Trust]( [How publishers reduce the risk around unwanted political ads]( Most political ads are innocuous, but as controversial political content ramps up this fall, publishers will likely play Whac-a-Mole with incoming ads. howdy! [The Programmatic Marketer]( [Criteo seeks new chief executive after Megan Clarken announces pending exit]( The ad tech company kicks off a “succession plan” at arguably the most critical stage in company history. Advertisement [Sponsored by Samsung Ads]( [Modern TV is multichannel: Advertisers need CTV, streaming and linear]( Successful TV advertising campaigns require a strategic share of budgets across both linear and streaming — the key is determining the optimal balance between them. howdy! [Generative AI]( [How IBM and the US Open are using Watsonx to create more AI-generated tennis content]( Additions include match reports delivered within minutes and AI-generated long-form articles edited by a human editorial team. howdy! [Navigating Economic Instability]( [Amid layoffs and cost cutting, Time CEO Jessica Sibley is expecting a 'very strong second half']( Time CEO Jessica Sibley joins the latest episode of the Digiday Podcast. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](