How extremely online culture is showing up outside of social media from 'very demure' to 'Brat Summer'

Social media trends are infiltrating other media channels as is the language that originated on social feeds. August 22, 2024 [How extremely online culture is showing up outside of social media from ‘very demure’ to ‘Brat Summer’]( Social media trends [are infiltrating other media channels]( as is the language that originated on social feeds. Additional coverage: - Warner Bros. Discovery [is rolling out a first-party data platform]( originally built for the news broadcaster. - Here’s [the latest guide]( to what people talk about when they talk about the ever-changing media industry. - Roblox [has put considerable effort]( into wooing brands and their marketing budgets, including the creation of an official partner program. - How Amazon’s generative AI tool for developers [is saving 4,500 years of work](, $260 million annually. Other things to know about - The countdown is on—[Retail Media Strategies]( is just a few weeks away on September 12 in NYC. Join us to hear from leaders at Colgate, Mondelez International and Clinique as they explore the strategies driving retail media forward. - Brands can’t optimize their future spend without insight into their returns and are [leveraging AI’s probabilistic capabilities for expanded reach](. Sponsored by Adstra. - [Data privacy is paramount for brands]( as consumers are increasingly eager to take control of their data. Sponsored by Publishers Clearing House Media. Top Stories Ivy Liu [Brands in Culture]( [How extremely online culture is showing up outside of social media from 'very demure' to 'Brat Summer']( Social media trends are infiltrating other media channels as is the language that originated on social feeds. howdy! [Business of TV]( [Warner Bros. and CNN are extending audience targeting tools in bid for more CTV share]( Warner Bros. Discovery is rolling out a first-party data platform originally built for the news broadcaster. Advertisement [Sponsored by Flywheel]( [How retailers’ growth creates unique opportunities for brands]( From Digiday’s sister brand Modern Retail: Retailers are increasingly making their audience and sales data available, creating an opportunity for brands hungry for new consumer insights. howdy! [Strategizing for the Future]( [Media Briefing: The 2024 media glossaryÂ]( Here’s the latest guide to what people talk about when they talk about the ever-changing media industry. [Sponsored by The Media Trust]( [How publishers reduce the risk around unwanted political ads]( Most political ads are innocuous, but as controversial political content ramps up this fall, publishers will likely play Whac-a-Mole with incoming ads. howdy! [Gaming & Esports]( [How brands from Walmart to L'Oreal are stepping up their game in Roblox in 2024]( Roblox has put considerable effort into wooing brands and their marketing budgets, including the creation of an official partner program. Advertisement [Sponsored by Tatari]( [Why TV advertisers need specific tools to prevent costly fraud]( DSPs’ lack of transparency leaves room for a level of fraud, but CPMs are too high on TV to allow for this. howdy! [Future of Work]( [How Amazon’s generative AI tool for developers is saving 4,500 years of work, $260 million annually]( The tool helps developers improve productivity and code more securely, while also helping junior developers ask more questions and learn by example from the 24/7 assistant. howdy! [Brands in Culture]( [How extremely online culture is showing up outside of social media from 'very demure' to 'Brat Summer']( Social media trends are infiltrating other media channels as is the language that originated on social feeds. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](