How independent agencies grow their sports practices

The latest surge of interest around sports media has independent media agencies seeking — and finding — ways to keep up with client needs through new practices and opportunities to work with brands and athletes in more integrated ways. August 20, 2024 How independent agencies [grow their sports]( practices The [latest surge of interest]( around sports media has independent media agencies seeking -- and finding -- ways to keep up with client needs through new practices and opportunities to work with brands and athletes in more integrated ways. Additional coverage: - This [edition of the Marketing Briefing]( isn’t to predict what will happen but to get a sense of the current brand safety conversation that’s happening between advertisers and agency execs now outside of the current lawsuit hubbub. - Why Future [hasn’t inked a content licensing deal]( with an AI tech company … yet. - YouTube [is likely the first platform]( that comes to mind when marketers are thinking about their video strategies, but when it comes to video-focused social media, TikTok has undeniably strong footing — in fact, this year it surpassed YouTube in usage among brands and retailers. - The U.S. [is undergoing what several journalists and economists have called]( a “white-collar recession,” as corporations course-correct from the overhiring they did during Covid. And it's hitting e-commerce hard. Other things to know about - Time is running out to secure your spot at the [Digiday Publishing Summit](, September 23-25 in Miami. Connect with leaders from Bloomberg Media, The Wall Street Journal and more as they explore the key issues shaping publishing’s future. - [Data privacy is paramount for brands]( as consumers are increasingly eager to take control of their data. Sponsored by Publishers Clearing House Media. - Brands can’t optimize their future spend without insight into their returns and are [exploring AI’s probabilistic capabilities for expanded reach](. Sponsored by Adstra. Top Stories Ivy Liu [Strategizing for the Future]( [How independent agencies grow their sports practices]( The latest surge of interest around sports media has independent media agencies seeking — and finding — ways to keep up with client needs through new practices and opportunities to work with brands and athletes in more integrated ways. howdy! [Brand Safety]( [Marketing Briefing: How brand safety has changed — even as Musk goes after GARM]( This edition of the Marketing Briefing isn’t to predict what will happen but to get a sense of the current brand safety conversation that’s happening between advertisers and agency execs now outside of the current lawsuit hubbub. Advertisement [Sponsored by The Media Trust]( [Publishers are putting in place plans for effective political ad monetization]( By establishing acceptable content thresholds and policies for the use of AI in political ads, publishers are taking steps to reduce risks while driving political ad revenue. howdy! [Marketing on Platforms]( [Digiday+ Research: TikTok moves ahead of YouTube for brands' video-focused social media marketing]( YouTube is likely the first platform that comes to mind when marketers are thinking about their video strategies, but when it comes to video-focused social media, TikTok has undeniably strong footing — in fact, this year it surpassed YouTube in usage among brands and retailers. [Sponsored by M7 Innovations]( [How AR is reshaping consumer behavior and engagement in 2024]( AR technology seamlessly integrates digital content with the physical world for memorable moments and highly engaging advertising that’s 30x more effective. One example is Pokémon GO, which blurs digital and physical experiences and sparks an audience's craving for more. howdy! [Generative AI]( [Future's Jon Steinberg shares his philosophy on AI content licensing deals]( Why Future hasn’t inked a content licensing deal with an AI tech company … yet. Advertisement [Sponsored by Tatari]( [Why TV advertisers need specific tools to prevent costly fraud]( DSPs’ lack of transparency leaves room for a level of fraud, but CPMs are too high on TV to allow for this. howdy! [Managing Through Crisis]( [Job seekers encounter a ‘brutal and frustrating’ hiring market in e-commerce]( The U.S. is undergoing what several journalists and economists have called a “white-collar recession,” as corporations course-correct from the overhiring they did during Covid. And it’s hitting e-commerce hard. howdy! [Managing Through Crisis]( [Job seekers encounter a ‘brutal and frustrating’ hiring market in e-commerce]( The U.S. is undergoing what several journalists and economists have called a “white-collar recession,” as corporations course-correct from the overhiring they did during Covid. And it’s hitting e-commerce hard. [All Latest Stories]( You received this email because you’re a member of the Digiday community. 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