How Reddit, Snapchat, and Pinterest are attracting marketers and boosting ad revenue

Explore the latest from Digiday+ [CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers]( By Catherine Wolf, research editor This is the second half of Digiday’s [CMO Strategies report]( on social media which analyzes key marketer strategies and challenges across leading marketing channels. Smaller platforms’ plans to attract marketers pay off Pinterest, Reddit and Snapchat all saw increased marketer usage in 2024, according to Digiday+ Research’s Q1 2024 survey that asked marketers about social media. Pinterest usage increased by 7 percentage points, while Reddit and Snapchat’s usage both grew by 5 percentage points respectively. All three platforms are likely to have benefitted from the drop-off in marketers’ usage of TikTok and X as advertisers have sought to diversify their investments and address brand safety issues. But Pinterest, Reddit and Snapchat have also made concerted efforts to grow their ad revenue over the past year. [READ MORE]( [Future of TV Briefing: Disney, Paramount and Warner Bros. Discovery quantify the TV-streaming divide]( By Tim Peterson This week’s Future of TV Briefing looks at how the second quarter of 2024 may have marked an inflection point for companies’ traditional TV and streaming businesses. - The business of TV streaming - Former YouTube CEO’s passing, Netflix’s NFL production plans, Instagram’s new main metric and more The business of TV streaming If there’s ever going to be a specific point in time marking the Rubicon between the TV business’s past and future, it may have been last week. As Disney, Paramount Global and Warner Bros. Discovery released their latest quarterly earnings reports, they revealed streaming businesses finally getting into the black and traditional TV businesses getting even bleaker. [READ MORE]( What Industry Leaders are Reading This Week [Elon Musk’s lawsuit shatters GARM, revealing industry’s fracture and fear]( [Why Apple is the Big Tech dark horse of adland]( [Media Buying Briefing: What the holding companies’ H1 results indicate for the rest of 2024]( [Marketing Briefing: Why marketers aren’t confined to traditional holiday and seasonal promotion cycles anymore]( Interested in becoming a Digiday+ member? Unlock access to the membership media and marketing industry professionals rely on. When you become a member you'll gain: - Weekly briefings from top editors breaking down key trends and important insights in media, media buying, marketing and TV. - Original research, charts and in-depth reports based on unique data collected from our community panels of publisher, agency, brand and technology insiders. - Unlimited and early access to stories, with the chance to preview the next day's biggest story before it's published to stay ahead of the industry's latest shake-ups. Stay ahead of the trends shaping the media and marketing industries and explore all the benefits members unlock with a Digiday+ subscription. [LEARN MORE]( [Share]( [Tweet]( [Share]( [Forward]( Digiday Media 462 7th Ave Office 06-01 New York, NY 10018 You received this email because you're signed up to receive email from Digiday. Unsubscribing will remove you from ALL Digiday email. [Preferences]( | [Unsubscribe](