Why Apple is the Big Tech dark horse of adland

‘Everybody’s waiting on Apple to do something big.’ August 12, 2024 [Why Apple is the Big Tech dark horse of adland]( The ad industry has changed its approach to Big Tech, and [waiting in the wings is Apple](, a platform that's not shy of blackening a few eyes if it sees fit for change. Additional coverage: - Three advertisers [discuss how and why]( they’re making the Paralympics a priority. - Publicis Groupe, followed closely by Omnicom, posted strong six-month performances — and more importantly, expect solid mid-single digit organic growth in the second half of 2024. [More in this Digiday+ Media Buying Briefing.]( - In the [second half of Digiday’s CMO Strategies report on social media](, we examine Pinterest, Reddit and Snapchat's efforts to attract marketers and how brand safety remains a concern across social media platforms. - Social platforms from TikTok to Snap are developing closer relationships with influencer agencies by [offering direct access to first-party data and creator programs]( as Meta apps maintain their dominance. - Since Elon Musk snagged X, advertisers treated Musk’s tantrums as empty threats. Then he sued their top trade group, and suddenly, [the silence was deafening](. Other things to know about - Today is your last chance to save on passes for the [Digiday Publishing Summit](, taking place September 23-25 in Miami. Don't miss out on this opportunity to network with leaders at Dow Jones, Axios and many other top publishers. Prices rise tomorrow. - Brands are developing deep understandings of evolving consumer behaviors to [create experiences that genuinely engage audiences](. Sponsored by M7 Innovations. - Programmatic teams are [leveraging advanced technology, transparent campaign measurement and strategic partnerships]( to optimize their CTV campaigns. Sponsored by Blockboard. Top Stories Ivy Liu [Marketing on Platforms]( [Why Apple is the Big Tech dark horse of adland]( ‘Everybody’s waiting on Apple to do something big.’ howdy! [Brands in Culture]( [Here's how brands are approaching the Paralympic Games]( Three advertisers discuss how and why they’re making the Paralympics a priority. Advertisement [Sponsored by Adstra]( [Crosswalk solutions provide effective data management in a multi-ID landscape]( A multi-ID landscape requires solutions that map out anonymous identifiers to PII, unifying online and offline data for accurate data management. howdy! [Navigating Economic Instability]( [Media Buying Briefing: What the holding companies' H1 results indicate for the rest of 2024]( Publicis Groupe, followed closely by Omnicom, posted strong six-month performances — and more importantly, expect solid mid-single digit organic growth in the second half of 2024. [Sponsored by Tatari]( [How advertisers reconcile DSP solutions with the drive for reach and scale]( Modern TV advertising is all about convergent TV — a blend of linear, cable, streaming and online video — but DSPs often can’t access linear inventory. howdy! [Marketing on Platforms]( [CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers]( This is the second half of Digiday’s CMO Strategies report on social media. In this report, we examine Pinterest, Reddit and Snapchat’s efforts to attract marketers and how brand safety remains a concern across social media platforms. Advertisement [Sponsored by Publishers Clearing House Media]( [Why brands and data providers are collaborating to future-proof marketing strategies]( Data providers and brands focus on enhanced data, interoperability and compliance to combat the ongoing threat of signal loss. howdy! [Marketing on Platforms]( [TikTok, Snap offer influencer agencies access to data and creators to gain competitive advantage]( Social platforms from TikTok to Snap are developing closer relationships with influencer agencies by offering direct access to first-party data and creator programs as Meta apps maintain their dominance. howdy! [Brand Safety]( [Elon Musk's lawsuit shatters GARM, revealing industry’s fracture and fear]( Neither the World Federation of Advertisers, the ANA, WPP, Unilever, Mars, Orsted and more have yet to comment publicly on what many observers believe is a worrying turn of events — and they’re right in the thick of it. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](