Should web browsers be regulated?

Calls for governmental oversight of web browsers such as Chrome and Safari are growing as advocates argue ‘the new browser wars are breaming the open internet.’ July 29, 2024 [PRESENTED BY]( [Should web browsers be regulated?]( Calls for governmental oversight of web browsers such as Chrome and Safari [are growing as advocates argue]( “the new browser wars are breaming the open internet.” Additional coverage: - YouTube may lack premium shows, but it has unmatched scale, extensive viewership data, a mix of every genre subculture in one place and an algorithm unparalleled in steering users toward popular content. [Here’s the rundown on what this looks like.]( - Media agencies’ main message to clients is to focus on generating quality, usable first party data that’s compliant, because privacy issues are rendering cookies more and more useless. [More in this Digiday+ Media Buying Briefing.]( - The fight over which media companies are able to provide NBA coverage, and [rake in the advertising dollars]( targeted at basketball audiences, isn’t yet over. - In the midst of the AI marketing revolution, one agency exec says [client apprehension may put a damper on AI]( adoption. - Publishers definitively feel they [don't hold blame for the proliferation of MFAs](, while a significant percentage of marketers admit that advertisers do have some responsibility in the matter. - TikTok is [a crucial part of paid social plans this summer](, say advertisers and agency execs. - Hyve Group, which owns such events as ShopTalk and FinTech Meetup, has agreed to [purchase Beyond Ordinary Events](, the organizing body behind Possible. - Luxury brand [Coach made its first moves in the gaming world]( as it works to appeal to younger, digital-focused shoppers. ICYMI check out our coverage on Google's cookie reversal: - [After years of uncertainty, Google says it won’t be ‘deprecating third-party cookies’ in Chrome]( - [Why Google’s cookie deprecation reversal isn’t actually a reprieve for publishers]( - [Google’s privacy shift on third-party cookies sparks concerns of Apple-like control]( - [D+ Media Briefing: Publishers reassess Privacy Sandbox plans following Google’s cookie deprecation reversal]( Other things to know about - Join us for [Retail Media Strategies]( in NYC on September 12 to dive into the evolving world of retail media with experts from Bayer, Clinique and more. Secure your spot by August 14 to save. - A multi-ID landscape requires solutions that map out anonymous identifiers to PII, [unifying online and offline data for accurate data management](. Sponsored by Adstra. - [Learn how nostalgic and educational streaming content fosters deeper family connections]( and offers advertisers critical opportunities, as shown by Disney Advertising's latest research. Sponsored by Disney Advertising. Top Stories Ivy Liu [Data Regulation]( [Should web browsers be regulated?]( Calls for governmental oversight of web browsers such as Chrome and Safari are growing as advocates argue ‘the new browser wars are breaming the open internet.’ SPONSORED BY [Logo] [How advertisers new to TV can access premium video across Paramount streaming]( [img]( Paramount Advertising continues to create innovative solutions for its partners, including small and medium-sized businesses. With Paramount Ads Manager, SMBs that have never advertised on TV can create, manage and track their ads across Paramount streaming. Customers can tap into more than 100 million monthly active users across Paramount+ — the fastest-growing streaming platform — and Pluto TV, the world’s most widely distributed FAST service. Paramount Ads Manager offers premium video with a minimal threshold for campaign investment, unlocking reach, efficiency and ease. [See How It Works]( howdy! [Business of TV]( [The Rundown: Despite the competition, why is everyone talking about YouTube?]( If the last quarter is anything to go by, the least talked about video company might just end up being the loudest contender. [Sponsored by Wiland]( [How advertisers are refining audience evaluation and selection]( When advertisers look beyond demographic and psychographic data, they gain a deeper descriptive and predictive view of their audience. This is especially true when using individual-level transactional data, which is almost always the most predictive of future spending behaviors. howdy! [Life Beyond the Cookie]( [Media Buying Briefing: Media agencies forge on with other ID solutions regardless of Google's curtail of third-party cookie deprecation]( Media agencies’ main message to clients is to focus on generating quality, usable first party data that’s compliant, because privacy issues are rendering cookies more and more useless. [Sponsored by Blockboard]( [Q&A: How advertisers are optimizing CTV ad spend and measuring success]( According to Blockboard CEO Matt Wasserlauf, the conversation around programmatic CTV is shifting to an outcomes-based direction. howdy! [Brands in Culture]( [What the NBA rights deal spells out about the future of streamers, platforms in live sports]( The fight over which media companies are able to provide NBA coverage, and rake in the advertising dollars targeted at basketball audiences, isn’t yet over. Advertisement [Sponsored by Tatari]( [How advertisers reconcile DSP solutions with the drive for reach and scale]( Modern TV advertising is all about convergent TV — a blend of linear, cable, streaming and online video — but DSPs often can’t access linear inventory. howdy! [Generative AI]( [‘Is it even worth it?’: Confessions of an agency exec on client challenges with generative AI peak]( In the midst of the AI marketing revolution, one agency exec says client apprehension may put a damper on AI adoption. howdy! [Beyond Ads]( [Digiday+ Research: Who do marketers and publishers blame for the proliferation of MFAs?]( Publishers definitively feel they don’t hold blame for the proliferation of MFAs, while a significant percentage of marketers admit that advertisers do have some responsibility in the matter. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). 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