Companies seem determined to make everything a retail media network. How did we get here?

Brands are leveraging retail media to push the boundaries of where and how we can shop. How did we get here? July 12, 2024 [Companies seem determined to make everything a retail media network. How did we get here?]( Brands are leveraging retail media to push the boundaries of where and how we can shop. [How did we get here?]( Additional coverage: - Crypto marketing activity ebbed away in recent years. [Hotter markets could see it return.]( - A new bill called the COPIED Act aims to pass new transparency standards to protect IP and [guard against AI-generated misinformation](. - As brands grow more comfortable in the gaming space, [they’re handing the reins over to creators]( for longer and deeper sponsorships that are inherently integrated with their content and communities. - Every day new tech vendors are popping up in HR professionals’ inboxes, touting how their newest generative AI tools can help them overcome workplace challenges. [It’s a lot to keep up with.]( - Our most-read story this week: [How the Dr Disrespect scandal sent the gaming industry’s whisper network into overdrive]( Other things to know about - Enter the [Greater Good Awards]( by August 9 to showcase how you're creating a positive impact. Highlight the difference your company is making in categories including Sustainability, Mental Health and many more. - Brands are developing deep understandings of evolving consumer behaviors to [create experiences that genuinely engage audiences](. Snapchat and QReal partnered to create an interactive AR environment with purchasable upgrades and realistic avatars. Sponsored by M7 Innovations. - For any brand or agency working on voter-related ad campaigns, [testing early and often has become critical for well-performing political campaigns]( as the heaviest messaging season approaches — and with it, higher prices. Sponsored by Digilant. Top Stories Ivy Liu [Retail Revolution]( [Companies seem determined to make everything a retail media network. How did we get here?]( Brands are leveraging retail media to push the boundaries of where and how we can shop. How did we get here? howdy! [Managing Through Crisis]( [Crypto marketers eye a new window of opportunity – but are keeping a lid on media budgetsÂ]( Crypto marketing activity ebbed away in recent years. Hotter markets could see it return. Advertisement [Sponsored by Wiland]( [How advertisers are refining audience evaluation and selection]( When advertisers look beyond demographic and psychographic data, they gain a deeper descriptive and predictive view of their audience. This is especially true when using individual-level transactional data, which is almost always the most predictive of future spending behaviors. howdy! [Generative AI]( [AI Briefing: Senators propose new regulations for privacy, transparency and copyright protections]( A new bill called the COPIED Act aims to pass new transparency standards to protect IP and guard against AI-generated misinformation. [Sponsored by Wurl]( [How advertisers drive positive attention by unlocking emotional resonance]( Emotional alignment between an ad and the content an audience consumes is essential in driving positive attention. howdy! [Gaming & Esports]( [The era of the in-depth brand and gaming creator partnership has arrived]( To reach gamers outside of video games, brands have moved beyond one-off activations based on specific intellectual properties toward more fully integrated programs that span across all aspects of a creator’s community and fandom. Advertisement [Sponsored by Mutinex]( [How marketers are responding to tightening budgets]( As teams feel the squeeze on their budgets and media effectiveness, they’re diversifying revenue drivers and experimenting with new and lower-funnel channels. howdy! [Future of Work]( [Sifting through ‘the noise’: AI tools for HR are evolving fast – here’s how to catch up]( Like with all emerging tech, sorting the useful from the useless, is critical and time-consuming. howdy! [Marketing on Platforms]( [LinkedIn is officially rolling out its own AI-campaign tool]( A spokesperson for the professional networking app confirmed to Digiday that the team expects to make it “globally available to all advertisers by early fall,” though did not confirm a specific date. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](