Programmatic pushes its way into the upfront bazaar

Several heads of investment at media agencies acknowledged that a larger percentage of their upfront spend on behalf of their clients is being handled programmatically, with hands-on-keyboards rather than handshakes. July 02, 2024 Programmatic pushes its way into the upfront bazaar Several heads of investment at media agencies [acknowledged that a larger percentage]( of their upfront spend on behalf of their clients is being handled programmatically, with hands-on-keyboards rather than handshakes. Additional coverage: - The creator economy [is expanding]( and Wells Fargo has its own definition of what makes an influencer. - Marketers [including the likes]( of Klarna, U.S. Bank, and, most recently, Toys ‘R’ US have been touting the use of generative AI and the ability to speed up processes as something that’s already helping them. - For the last year, fast-food restaurant Carl’s Jr. [has been spending more]( on the channel, pushing for it more for performance than anything else. - Many publishers [still depend on revenue]( from traditional channels in addition to digital ones, and fewer publishers get most of their revenue entirely from digital channels than they have in years past. Other things to know about - There are only 5 spots left to attend the [Digiday Publisher Golf Outing](. Join us next Thursday, July 11, just outside of NYC for the opportunity to connect with leaders from NBC Universal, MLB and many more. - Achieving alignment among ads, CTV programming and the intended audience is necessary to [foster positive attention and maintain brand suitability](. Sponsored by Wurl. - From Modern Retail: According to a new survey, marketers are eager to see what generative AI can do for them, but they’re concerned about doing something harmful or unethical. [Join this virtual event]( on July 16 at 1 p.m. ET for more insights. Sponsored by Contentful. Top Stories Ivy Liu [Business of TV]( [Programmatic pushes its way into the upfront bazaar]( Several heads of investment at media agencies acknowledged that a larger percentage of their upfront spend on behalf of their clients is being handled programmatically, with hands-on-keyboards rather than handshakes. howdy! [The Creator Economy]( ['A joint effort': How Wells Fargo sets expectations for how it works with influencers]( The creator economy is expanding and Wells Fargo has its own definition of what makes an influencer. Advertisement [Sponsored by CreativeX]( [How first-party data helps brands optimize content production]( New tools are helping brands unveil efficiency opportunities and reduce waste by using creative data. howdy! [Generative AI]( [Marketing Briefing: Marketers race to use generative AI tools, find ways to make humans 'smarter, faster, better']( Some already seem to believe. Marketers including the likes of Klarna, U.S. Bank, and, most recently, Toys ‘R’ US have been touting the use of generative AI and the ability to speed up processes as something that’s already helping them. [Sponsored by WideOrbit]( [How digital ad-ops teams are breaking down ad-sales silos]( Even as the increasing demand for digital advertising creates revenue growth opportunities for publishers, it adds complexity and introduces new challenges. howdy! [Marketing on Platforms]( [How fast-food chain Carl's Jr. is pushing CTV to become a performance channel]( For the last year, fast-food restaurant Carl’s Jr. has been spending more on the channel, pushing for it more for performance than anything else. Advertisement [Sponsored by Amazon Ads]( [How publishers are navigating roadblocks to a holistic signal strategy]( Publishers’ first-party data are one part of a holistic signal strategy, the breadth of which includes advertiser first-party, publisher-provided and third-party vendor signals. howdy! [Publisher Investment Strategies]( [Digiday+ Research: Are cookie concerns, MFAs holding back publishers' digital revenue?]( Many publishers still depend on revenue from traditional channels in addition to digital ones, and fewer publishers get most of their revenue entirely from digital channels than they have in years past. howdy! [Marketing on Platforms]( [How fast-food chain Carl's Jr. is pushing CTV to become a performance channel]( For the last year, fast-food restaurant Carl’s Jr. has been spending more on the channel, pushing for it more for performance than anything else. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](