The upfront market is only now picking up steam, as buyers push pricing rollbacks on streamers

Among the newer developments as deals get negotiated and cut are the inclusion of more sports inventory, and the pricing rollbacks that buyer are demanding of the main streaming services. July 01, 2024 [The upfront market is only now picking up steam, as buyers push pricing rollbacks on streamers]( Among the [newer developments in the upfront market]( as deals get negotiated and cut are the inclusion of more sports inventory, and the pricing rollbacks that buyers are demanding of the main streaming services. Additional coverage: - Six months after Google began phasing out third-party cookies in Chrome, [the verdict on its alternatives is unchanged](. - At this year’s VidCon, [more than a dozen Gen Z attendees weighed in]( on the video apps they most and least like to watch, the ads they’re served and creators’ use of generative AI tools. - As media agencies develop more artificial intelligence-driven work, they are relying on data and media tools to inform the creative side. [More in this Digiday+ Media Buying Briefing.]( - As AI giants and startups [roll out new features for AI-generated music](, record labels are taking their fight to court with two new lawsuits over copyrighted content. Other things to know about - Highlight your company's dedication to social and environmental causes with the [Greater Good Awards](. Enter by Friday, August 9 to highlight your impactful work. - Breaking down ad-sales silos enables publishers to manage their ad inventory efficiently, optimize campaign execution and [ensure timely delivery of commitments to advertisers](. Sponsored by WideOrbit. - To create a smooth, friendly email sign-up process, publishers are [building trust and utilizing strategic placement with simplification in mind](. Sponsored by Upland. Top Stories Ivy Liu [Business of TV]( [The upfront market is only now picking up steam, as buyers push pricing rollbacks on streamers]( Among the newer developments as deals get negotiated and cut are the inclusion of more sports inventory, and the pricing rollbacks that buyer are demanding of the main streaming services. howdy! [Life Beyond the Cookie]( [After months of testing, Google faces growing pressure to revamp the Privacy Sandbox]( Six months after Google began phasing out third-party cookies in Chrome, the verdict on its alternatives is unchanged Advertisement [Sponsored by Mutinex]( [How marketers are responding to tightening budgets]( As teams feel the squeeze on their budgets and media effectiveness, they’re diversifying revenue drivers and experimenting with new and lower-funnel channels. howdy! [The Creator Economy]( [VidCon’s Gen Z attendees speak out on YouTube, TikTok, Instagram, ads & AI]( At this year’s VidCon, more than a dozen Gen Z attendees weighed in on the video apps they most and least like to watch, the ads they’re served and creators’ use of generative AI tools. [Sponsored by Contentful]( [Virtual event: How marketers save time with generative AI]( From Digiday’s sister brand Modern Retail: According to a new Contentful survey, 48% of generative AI users save at least five hours of work a week. Register for this virtual event on July 16 at 1 p.m. ET for more insights into Contentful’s latest research report and how marketers leverage generative AI. howdy! [Generative AI]( [Media Buying Briefing: How agencies balance media and creative as AI projects ramp up]( As media agencies develop more artificial intelligence-driven work, they are relying on data and media tools to inform the creative side. Advertisement [Sponsored by Wiland]( [How advertisers are improving audience insights]( The most successful media teams identify and compare campaigns with similar creative and offers to see how consumers responded across channels, looking beyond obvious points of comparison. howdy! [Generative AI]( [AI Briefing: The music industry raises the decibel for the fight over generative AI]( Recent weeks have been marked by a flurry of announcements from industry giants and startups alike. howdy! [The Programmatic Marketer]( [​​Ad tech companies vie to fill Oracle's void after shutdownÂ]( The race kicked into high gear last week when it became clear there would be no life after Oracle for its ad divisions. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](