​​Ad tech companies vie to fill Oracle's void after shutdown

The race kicked into high gear last week when it became clear there would be no life after Oracle for its ad divisions. June 28, 2024 [PRESENTED BY]( [​​Ad tech companies vie to fill Oracle's void after shutdown]( The race [kicked into high gear last week]( when it became clear there would be no life after Oracle for its ad divisions. Additional coverage: - As platforms such as Fortnite and Roblox become full-service platforms for digital life, [musicians are integrating more deeply into virtual worlds]( to promote their album releases and bring in new fans. - [Walmart and Target are gaining ground]( among the marketers investing in retail media advertising, according to a recent Digiday+ Research survey. - Autonomous AI is a branch of AI in which [systems and tools are advanced enough]( to act with limited human oversight and involvement. - Our most-read story this week: [As Oracle’s ad business collapses, layoffs and uncertainty ripple through the industry]( Other things to know about - New York Times Advertising, MNTN and Dagne Dover are among this year's Future Leader Awards winners. [Check out the full winners announcement here](. - Understanding and designing content for the different ways younger audiences consume news [helps publishers meet their audience where they are](. Sponsored by Viafoura. - The fastest or most straightforward path to audience selection often isn't [the most effective solution](. Sponsored by Wiland. Top Stories Ivy Liu [The Programmatic Marketer]( [​​Ad tech companies vie to fill Oracle's void after shutdownÂ]( The race kicked into high gear last week when it became clear there would be no life after Oracle for its ad divisions. SPONSORED BY [Logo] [Why enriched small business data is crucial for B2B and business marketers]( [img]( B2B and business marketers often need help connecting effectively with small and medium-sized business accounts. Some of this is due to the difficulty in reaching SMBs effectively with the tools available. Through Intuit’s SMB MediaLabs, business marketers can reach business audiences based on Intuit’s first-party data, taking their marketing efforts to another level with accuracy and efficiency. This first-of-its-kind B2B media network is focused solely on small businesses, leveraging unmatched data via Quickbooks to reach SMB audiences for ultimate success. [Learn more]( howdy! [Gaming & Esports]( [How Fortnite and Roblox are becoming marketing tools for the music industry]( Musicians and music rights holders are gradually realizing that they are leaving money on the table by not engaging more actively with audiences inside metaverse platforms. For many users of platforms such as Fortnite and Roblox, virtual worlds are one of the main ways they discover new music. [Sponsored by Wurl]( [How advertisers drive positive attention by unlocking emotional resonance]( Emotional alignment between an ad and the content an audience consumes is essential in driving positive attention. howdy! [Retail Revolution]( [Digiday+ Research: How do other retail media platforms measure up to Amazon?]( Walmart and Target specifically are gaining ground among the marketers investing in retail media advertising, according to a recent Digiday+ Research survey of brand, retailer and agency professionals. [Sponsored by Upland]( [For optimal email sign-ups, publishers are using simple and strategically placed prompts]( To create a smooth, friendly email sign-up process, publishers are building trust and utilizing strategic placement with simplification in mind. howdy! [Future of Work]( [Salesforce finds AI co-workers are officially here and people are OK with it]( Autonomous AI is a branch of AI in which systems and tools are advanced enough to act with limited human oversight and involvement. Advertisement [Sponsored by CreativeX]( [Why the idea of wear out is holding back content]( Brands that fail to allow their ads to wear in are unnecessarily investing budget in creating new ads when they could rely on proven winners that will connect with consumers. howdy! [Brand Safety]( [How programmatic is opening up the Olympics to advertisers]( Brands with smaller budgets now have a run at the Games. What does that mean for its premium status? howdy! [Beyond Ads]( [Media Briefing: Publishers pitch women’s sports as advertiser interest grows]( Publishers are leaning into the opportunity to score more ad dollars from marketers that are eager to enter this category. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](