Inside Linda Yaccarino's first 12-months as X's CEO

Her bustling week at Cannes Lions on the Côte d’Azur perfectly summed up her tenure so far at X: busy, flashy, but ultimately predictable and elaborate. June 25, 2024 [PRESENTED BY]( [Inside Linda Yaccarino's first 12-months as X's CEO]( Yaccarino's bustling week at Cannes Lions on the Côte d’Azur [perfectly summed up her tenure so far at X](: busy, flashy, but ultimately predictable and elaborate. Additional coverage: - Whether it’s the privacy issues or its ad division's poor state, [Oracle’s chances of recouping much]( — if anything — on what it invested are slim. That’s the kind of mark in history CEOs try to avoid at all costs. - Responsibility isn’t usually a strong suit for ad execs at Cannes, but this year, [it took center stage](. - The most prestigious event in tennis begins next week. More in [this Digiday+ Marketing Briefing](. - Marketers [might not be as ready]( for cookie deprecation as once thought. - GARM's Rob Rakowitz shares how his team worked to create a Rosetta Stone for talking about and measuring sustainability in the advertising ecosystem in [this episode of the Digiday Podcast](. Other things to know about - The [Digiday Publisher Golf Outing]( is coming up on July 11, just outside of NYC. Join us for the opportunity to tee it up and network with publishing leaders from the PGA Tour, BBC and many more. - Emotional alignment between an ad and the content an audience consumes is [essential in driving positive attention](. Sponsored by Wurl. - [The key to marketing success is to unify data]( so that every brand can access the same basic customer outlines and use that information to customize their experiences. Sponsored by Adstra. Top Stories [Marketing on Platforms]( [Inside Linda Yaccarino's first 12-months as X's CEO]( Her bustling week at Cannes Lions on the Côte d’Azur perfectly summed up her tenure so far at X: busy, flashy, but ultimately predictable and elaborate. SPONSORED BY [Logo] [Why enriched small business data is crucial for B2B and business marketers]( [img]( B2B and business marketers often need help connecting effectively with small and medium-sized business accounts. Some of this is due to the difficulty in reaching SMBs effectively with the tools available. Through Intuit’s SMB MediaLabs, business marketers can reach business audiences based on Intuit’s first-party data, taking their marketing efforts to another level with accuracy and efficiency. This first-of-its-kind B2B media network is focused solely on small businesses, leveraging unmatched data via Quickbooks to reach SMB audiences for ultimate success. [Learn more]( howdy! [The Programmatic Marketer]( [As Oracle’s ad business collapses, layoffs and uncertainty ripple through the industry]( Whether it’s the privacy issues or its ad division’s poor state, Oracle’s chances of recouping much — if anything — on what it invested are slim. That’s the kind of mark in history CEOs try to avoid at all costs. [Sponsored by Contentful]( [How retailers are using AI to produce and manage content]( From Digiday's sister brand Modern Retail: Join this virtual event on July 16 at 1 p.m. ET to learn how retailers like Ruggable and Klarna use AI to produce and manage their content production workflows. howdy! [Brands in Culture]( [Marketing Briefing: Brands set to focus on influencer and OOH activity at Wimbledon]( The most prestigious event in tennis begins next week. [Sponsored by Amazon Ads]( [How publishers are navigating roadblocks to a holistic signal strategy]( Publishers’ first-party data are one part of a holistic signal strategy, the breadth of which includes advertiser first-party, publisher-provided and third-party vendor signals. howdy! [Life Beyond the Cookie]( [‘Considerably less ready’: Marketers’ post-cookie preparedness has dropped by 23% since 2022]( Marketers might not be as ready for cookie deprecation as once thought. Advertisement [Sponsored by Alliant]( [Marketers are seeing greater rewards by prioritizing trust and privacy]( Risk-taking to achieve competitive advantage is becoming far less palatable among leading brands and agencies. howdy! [Future of Measurement]( [GARM's lead sheds light on new standards for sustainability measurement in media]( GARM’s Rob Rakowitz shares how his team worked to create a Rosetta Stone for talking about and measuring sustainability in the advertising ecosystem. howdy! [Strategizing for the Future]( [Reflections and revelations: Cannes ad execs confront responsibility amid industry chaos]( Responsibility isn’t usually a strong suit for ad execs at Cannes, but this year, it took center stage. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](