At Cannes, publishers attempt to quell marketers' open programmatic apostasy

Not all of the conversations at Cannes were creative in nature. June 24, 2024 [PRESENTED BY]( [At Cannes, publishers attempt to quell marketers’ open programmatic apostasy]( Not that programmatic was ever really the belle of the Cannes Lions ball, but [picture the situation this year](: shrinking ad budgets in the open programmatic marketplace, the MFA controversy blowing up, domain spoofing concerns, Google delaying third-party deprecation (again). Additional coverage: - The Private Aggregation API provides a means for marketers to receive reach and frequency reports post-cookie. Watch our explainer video to find out [WTF is the Private Aggregation API in Google’s Privacy Sandbox](. - [Cannes Lions 2024 was full of AI-related news](, onstage talks and off-record convos about humans, bots and the future of creativity. - There are two ways to look at the emerging influencer marketing industry: the talent side and technology side of the business. [More in this Digiday+ Media Buying Briefing.]( - [The Trade Desk disabled access to Yahoo's video inventory across the open market]( in a dispute over how the latter labels its media inventory, and while negotiations are ongoing, further repercussions are in prospect. - At Cannes Lions and beyond, [the much-predicted “year of gaming”]( could be the advertising industry’s next “year of mobile.” - Read [what you might've missed]( at Cannes Lions 2024. - [A curated approach to email]( could provide marketers with alternatives ahead of cookie deprecation. - Prominent esports team Evil Geniuses announced a rebrand on June 20. The goal: [to help move the company past a series of scandals]( that shook fans’ confidence in its brand in 2022 and 2023. Other things to know about - Your last chance to save on entries for the [Greater Good Awards]( is this Friday, June 28. Showcase your company's commitment to making a difference and having a positive impact. - As the digital news industry looks toward 2030, it’s clear that [the future of news consumption will be interactive, personalized and community-driven](. Sponsored by Viafoura. - As the value of legacy identifiers declines, [publishers are activating their first-party data]( as a durable, privacy-first approach to support ad targeting and personalization. Sponsored by Amazon Ads. Top Stories Ivy Liu [Life Beyond the Cookie]( [At Cannes, publishers attempt to quell marketers' open programmatic apostasy]( Not all of the conversations at Cannes were creative in nature. SPONSORED BY [Logo] [Why enriched small business data is crucial for B2B and business marketers]( [img]( B2B and business marketers often need help connecting effectively with small and medium-sized business accounts. Some of this is due to the difficulty in reaching SMBs effectively with the tools available. Through Intuit’s SMB MediaLabs, business marketers can reach business audiences based on Intuit’s first-party data, taking their marketing efforts to another level with accuracy and efficiency. This first-of-its-kind B2B media network is focused solely on small businesses, leveraging unmatched data via Quickbooks to reach SMB audiences for ultimate success. [Learn more]( howdy! [Life Beyond the Cookie]( [WTF is the Private Aggregation API in Google’s Privacy Sandbox?]( The Private Aggregation API provides a means for marketers to receive reach and frequency reports post-cookie. [Sponsored by Wurl]( [Why effective TV advertising comes back to serving the audience]( Achieving alignment among ads, CTV programming and the intended audience is necessary to foster positive attention and maintain brand suitability. howdy! [Generative AI]( [AI Briefing: How AI showed up at Cannes Lions 2024]( Cannes Lions 2024 was full of AI-related news, onstage talks and off-record convos about humans, bots and the future of creativity. [Sponsored by CreativeX]( [Why the idea of wear out is holding back content]( Brands that fail to allow their ads to wear in are unnecessarily investing budget in creating new ads when they could rely on proven winners that will connect with consumers. howdy! [The Creator Economy]( [Media Buying Briefing: The two types of influencer agencies, and why they have different appeal to holding companies]( There are two ways to look at the emerging influencer marketing industry: the talent side and technology side of the business. Advertisement [Sponsored by Upland]( [For optimal email sign-ups, publishers are using simple and strategically placed prompts]( To create a smooth, friendly email sign-up process, publishers are building trust and utilizing strategic placement with simplification in mind. howdy! [Gaming & Esports]( [Why the 'year of gaming' might be the ad industry’s next 'year of mobile']( The fact that the much-anticipated “year of gaming” hasn’t happened yet is not necessarily a harbinger of doom for the gaming industry and its advertising dreams. Much like how mobile is now a standard advertising channel despite the lack of an agreed-upon “year of mobile,” the hype surrounding the concept of a “year of gaming” could simply fade away as gaming becomes a default method for individuals to socialize online and access digital content. howdy! [Brands in Culture]( [What you missed at Cannes Lions 2024]( What you might’ve missed at Cannes Lions 2024. 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