Cannes Briefing: What you missed at Cannes Lions 2024

Presented by Digiday's guide to the 2024 Cannes Lions International Festival of Creativity In case you missed it, Digiday was on the ground at the Cannes Lions International Festival of Creativity 2024. We'll see you again next year! And in the meantime, as you settle back in to your weeks, here's a recap of what you might've missed from Cannes Lions across our coverage areas: Media - Publishers’ [top tips for pitching]( advertisers at Cannes - Why Dow Jones CMO Sherry Weiss [is focused on AI]( - Publishers at Cannes [chase ad dollars]( surrounding women’s sports Marketing - Investment bankers and private equity firms [turn up en masse]( - Sports [hold full court]( at Cannes Lions 2024 - Sugar23 [pitches marketers]( on production in Cannes - NFL CMO Tim Ellis [on its global]( expansion - Laurie Lam, chief brand officer for e.l.f. beauty [on shock-based marketing]( - OpenAI [believes AI development]( is a ‘shared responsibility’ - How Uber Ads [is tackling programmatic challenges]( and AI innovations - What Spotify’s [push into video]( could mean for its ad business - Why commerce media networks [are making a bigger play]( at Cannes Lions 2024 - At Cannes Lions 2024, [TikTok doesn’t talk]( about a U.S. ban - Inside Instacart’s plans [to make every surface shoppable]( with CMO Laura Jones - Cavel Khan, chief growth officer at Group Black, [on the importance]( of reaching Black and diverse audiences at scale - Tressie Lieberman, CMO of Yahoo, [spoke on not underestimating]( the power of consumers as influencers - Hilton CMO Mark Weinstein [says the ‘hot air’ AI hype cycle]( isn’t over yet - GARM and Ad Net Zero [launch new standards]( to transform carbon emission measurement in media - Mark Kirkham, CMO, PepsiCo international beverages [chats about]( generative AI use - How [tackled their evolving role]( amid AI and growth challenges - LinkedIn [eyes B2C marketers]( as it looks to increase ad dollars - Michael Lacorazza, CMO, US Bank [talks financial media networks]( - Jim Mollica, CMO of Bose, [spoke on networking]( at Cannes - Cannes Lions 2024 [was the festival]( of creators - Jean-Paul Jansen, CMO Mars petcare, North America [spoke on]( the company's data strategy for category storytelling - Matt Wauserlauff, co-founder and CEO of Blockboard (Digiday's Cannes coverage sponsor) spoke on the marriage of generative AI and blockchain technology - Jenny Lewis, CMO of The Knot, [on Cannes Lions 2024]( Future of TV - Omnicom and The Trade Desk [co-develop new data solutions]( to optimize CTV budgets Media Buying - Why influencer agencies [drew attention]( at Cannes Lions - Omnicom and Amazon Ads [partner to connect]( audience data to browsing and shopping insights - David Jones [on The Brandtech Group’s plan]( for generative AI - Omnicom’s Flywheel [gets certified]( with TikTok Shop as it ties creators to sales results - Omnicom [wraps Cannes]( with an Instacart API deal to buy directly off influencer content - [Inside Publicis Groupe’s]( closed-door Cannes AI push Presented by How marketers are eliminating media waste for better business outcomes While media fraud isn’t something advertisers often want to discuss, it’s a reality facing marketing teams. For example, 30% of budgets can go to media waste. Eliminating that kind of loss is essential to long-term business success. By investing in outcomes-based marketing platforms that guarantee real views by real people, savvy teams are ensuring their media dollars generate genuine results. Blockboard is the only marketing platform built on proprietary blockchain technology to eliminate fraud and waste, helping marketers and advertisers spend 100% of their money on outcomes that actually drive growth. [LEARN MORE]( [Special Cannes offer:]([Subscribe to save 40% on a 3-month Digiday+]([membership]( [SUBSCRIBE HERE]( Advertisment You received this email because you’re a member of the Digiday community [Facebook]([Twitter]([Instagram]([LinkedIn]( Did someone forward this to you? [Subscribe here](. Digiday Media 462 7th Ave Office 06-01 New York, NY 10018 [Preferences]( | [Unsubscribe](