Digiday Podcast at Cannes: Inside Instacart's plans to make every surface shoppable with CMO Laura Jones

Instacart is on a mission to make every surface shoppable, pitching that to advertisers at this year’s Cannes Lions festival. June 21, 2024 [PRESENTED BY]( [Inside Instacart’s plans to make every surface shoppable with CMO Laura Jones]( Instacart is [on a mission to make every surface shoppable](, pitching that to advertisers at this year’s Cannes Lions festival. Additional coverage: - Publishers like Condé Nast, Gallery Media Group and She Knows are taking what they learned from last year’s Amazon Prime Day [to shape their strategies this year]( in an effort to boost affiliate commerce revenue during the July shopping event. - The 2024 Tribeca Film Festival [brought new dialogue about generative AI](, from AI-generated films to feature-length documentaries about AI’s risks and rewards. - Influencer marketing firm Captiv8 this week launched a brand storefront offering to [expand creator commerce opportunities]( beyond social media. - A highly competitive job market and the rise of employer branding have necessitated [a closer collaboration between HR and marketing](. - Our most-read story this week: [Amazon unveils Ads Relevance, claiming it is no longer reliant on single IDs]( Digiday is at Cannes Lions [Read all our coverage here.]( Today's news from Cannes: - Sports isn’t just a sideshow at Cannes Lions 2024, it’s taking center stage. [Read today's Cannes Briefing.]( - Brands need to produce entertainment that [people would pay to consume rather than skip](. Other things to know about - Today is your last chance to save on entries for the [Digiday Awards](. Enter for the opportunity to be recognized among industry leaders including Salesforce, Crocs and many more. - Emotional alignment between an ad and the content an audience consumes is [essential in driving positive attention](. Sponsored by Wurl. - Brands, agencies and data partners increasingly view privacy compliance as an area where a [competitive advantage can be achieved with true dedication](. Sponsored by Alliant. Top Stories [Digiday Podcast at Cannes: Inside Instacart's plans to make every surface shoppable with CMO Laura Jones]( Instacart is on a mission to make every surface shoppable, pitching that to advertisers at this year’s Cannes Lions festival. 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[Sponsored by Amazon Ads]( [Publishers are fine-tuning first-party data collaboration strategies]( As the value of legacy identifiers declines, publishers are activating their first-party data as a durable, privacy-first approach to support ad targeting and personalization. howdy! [Content & Commerce]( [Three strategies publishers are adopting to drive affiliate commerce revenue for Amazon Prime Day 2024]( Publishers like Condé Nast, Gallery Media Group and She Knows are taking what they learned from last year’s Amazon Prime Day to shape their strategies this year in an effort to boost affiliate commerce revenue during the July shopping event. [Sponsored by WideOrbit]( [How ad-ops teams are breaking down ad-sales silos]( Even as the increasing demand for digital advertising creates revenue growth opportunities for publishers, it adds complexity and introduces new challenges. howdy! [Brands in Culture]( [Sugar23 pitches marketers on production in Cannes, using entertainment to 'telegraph what the brand is really about']( Brands need to produce entertainment that people would pay to consume rather than skip. Advertisement [Sponsored by Adstra]( [Why data unification is table stakes for travel]( As the travel industry heads into the summer season, marketers must prioritize personalized customer experiences. howdy! [Generative AI]( [Why the Tribeca Film Festival embraced AI movies with OpenAI and Runway]( The 2024 festival brought new dialogue about generative AI, from AI-generated films to feature-length documentaries about AI’s risks and rewards. howdy! [Content & Commerce]( [Influencer marketing firm Captiv8 looks to grow social commerce with brand storefront offering]( Influencer marketing firm Captiv8 this week launched a brand storefront offering to expand creator commerce opportunities beyond social media. 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