Cannes Briefing: Investment bankers and private equity firms turn up en masse — 'Here to hunt'

Among them are investment banks like JP Morgan and Luma, alongside private equity players like Shamrock Capital, Apollo and a host of others. June 20, 2024 [PRESENTED BY]( Cannes Briefing: Investment bankers and private equity firms turn up en masse - 'Here to hunt' Under the French Riviera sun, a swarm of investment banks, private equity firms and hedge funds [have descended]( upon the Cannes Lions festival. Additional coverage: - The [biggest themes]( from some of the internet's biggest creators. - Soccer publishers [are hoping that U.S. advertisers will see]( the sport as an always-on offering, as opposed to an every-four-years moment. - The introduction of Discord Quests last month [has encouraged publishers]( to take advantage of the platform’s rise as a marketing channel, whether through officially endorsed Discord Quests or otherwise. - Saudi Arabia [wants to become]( a global gaming hub, but it’s starting to look like it also wants to exert its influence over the worldwide gaming community. - This [edition of the Digiday+ Research Briefing]( examines Amazon Ads’ new AI offerings and Omnicom partnership, how influencer agencies are capturing attention at Cannes and GroupM’s 2024 ad spending forecast. Digiday is at Cannes Lions. Read [all our coverage]( here. Today's news from Cannes: - We’ve made it to the halfway point of Cannes Lions, where Lee Brown, global head of ads business and platform at Spotify [joins this episode]( of the Digiday at Cannes Podcast to talk video on Spotify’s podcasts. - Omnicom [said it’s building]( a new platform to enable functionality across social media platforms that will be able to attribute orders purchased to a specific creator activation for their clients, via Omnicom’s Flywheel commerce cloud. - The confusion over AI is starting to give way to education, as [marketers start to understand]( what they don’t know about AI. Other things to know about - Showcase how your technology is modernizing media and marketing with the Digiday Technology Awards. [Discover this year's new categories]( and enter by Friday, July 12. - Digital publishers and media organizations are simplifying the signup process for new email subscribers by [personalizing experiences, utilizing lead magnets, leveraging interactive content and more](. Sponsored by Upland. - The [fastest or most straightforward path to audience selection]( often isn’t the most effective solution. Sponsored by Wiland. Top Stories Ivy Liu [Cannes Briefing: Investment bankers and private equity firms turn up en masse — 'Here to hunt']( Among them are investment banks like JP Morgan and Luma, alongside private equity players like Shamrock Capital, Apollo and a host of others. SPONSORED BY [Logo] [Why marketers are focusing on eliminating media fraud and waste]( [img]( Media fraud and waste are part of the reality advertisers face across digital campaigns, with 30% of budgets often going to media that doesn’t reach audiences in the needed ways. In response, intelligent advertisers invest in outcomes-based marketing platforms that guarantee real views by real people, ensuring their media dollars generate genuine results. Blockboard is the only programmatic platform protected by blockchain to eliminate waste and fraud. Now bringing the superpower of AI to bear, Blockboard is advancing the speed and intelligence of planning and execution — 100% of media money spent on real people’s views — accelerating paths to better outcomes. [Learn more]( howdy! [The Creator Economy]( [Omnicom wraps Cannes with an Instacart API deal to buy directly off influencer content]( Omnicom said it’s building a new platform to enable this functionality across social media platforms, which will be ready by this fall and will be able to attribute orders purchased to a specific creator activation for their clients, via Omnicom’s Flywheel commerce cloud. [Sponsored by WideOrbit]( [How media organizations effectively monetize digital ad inventory]( Breaking down ad-sales silos enables publishers to manage their ad inventory efficiently, optimize campaign execution and ensure timely delivery of commitments to advertisers. howdy! [The Creator Economy]( [Media Briefing: Top takeaways from the Digiday Podcast Creator series]( The biggest themes from some of the internet’s biggest creators. [Sponsored by Viafoura]( [Why publishers are embracing digital multitasking]( Understanding and designing content for the different ways younger audiences consume news helps publishers meet their audience where they are. howdy! [Digiday Podcast at Cannes: What Spotify's push into video could mean for its ad business]( We’ve made it to the halfway point of Cannes Lions, where Lee Brown, global head of ads business and platform at Spotify joins this episode of the Digiday at Cannes Podcast. Advertisement [Sponsored by CreativeX]( [How first-party data helps brands optimize content production]( New tools are helping brands unveil efficiency opportunities and reduce waste by using creative data. howdy! [Generative AI]( ['Agencies are behind clients': David Jones on The Brandtech Group’s plan for generative AI]( The confusion over AI is starting to give way to education, as marketers start to understand what they don’t know about AI. howdy! [Beyond Ads]( [Soccer publishers pitch U.S. advertisers on evergreen sponsorship around the sport]( Soccer publishers are hoping that U.S. advertisers will see the sport as an always-on offering, as opposed to an every-four-years moment. 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