Amazon unveils Ads Relevance, claiming it is no longer reliant on single IDs

The retail giant’s DSP is using AI to process browsing data to help advertisers nudge shoppers toward a purchase without the need for identifiers. June 18, 2024 [PRESENTED BY]( [Amazon unveils Ads Relevance, claiming it is no longer reliant on single IDs]( Amazon’s DSP is [using AI to process browsing data]( to help advertisers nudge shoppers toward a purchase without the need for identifiers. Additional coverage: - Double Verify [says in a new report]( that generative AI contributed to 23% more new fraud schemes and a 58% increase in ad fraud on streaming platforms. - Marketers can [back up their green claims with solid benchmarks]( instead of fragmented data. This progress is thanks to GARM and Ad Net Zero. Digiday is at Cannes Lions [Read all our coverage here.]( Today's news from Cannes: - AI is simply a new tool in the latest line of tools for creatives to do more, do it better and do it faster. [Read today's Cannes Briefing.]( - Marketing’s stock is soaring — we’re at that familiar juncture where [CEOs see it as a growth engine](, not just a budget drain. - LinkedIn isn't just for B2B marketing anymore — [it's gaining popularity among B2C marketers]( too. - [Omnicom's first-of-its-kind partnership with The Trade Desk]( will co-develop custom investment solutions for Omnicom clients on the major DSP platform. - On the opening day of Cannes Lions, WSJ highlights press freedom amidst the festival's usual festivities in [this episode of the Digiday Podcast at Cannes Lions](. Other things to know about - Highlight your company's dedication to social and environmental causes. Enter the [Greater Good Awards]( by Friday, June 28 to save and highlight your impactful work. - [Understanding and designing content]( for the different ways younger audiences consume news helps publishers meet their audience where they are. Sponsored by Viafoura. - Advertisers face almost infinite choices around how and where to invest, although this leads to “choice overload,” where a CTV-only campaign could have 45 million options. [AI tools are helping teams make sense of this data](. Sponsored by Viant. Top Stories Ivy Liu [Marketing on Platforms]( [Amazon unveils Ads Relevance, claiming it is no longer reliant on single IDs]( The retail giant’s DSP is using AI to process browsing data to help advertisers nudge shoppers toward a purchase without the need for identifiers. SPONSORED BY [Logo] [Why marketers are focusing on eliminating media fraud and waste]( [img]( Media fraud and waste are part of the reality advertisers face across digital campaigns, with 30% of budgets often going to media that doesn’t reach audiences in the needed ways. In response, intelligent advertisers invest in outcomes-based marketing platforms that guarantee real views by real people, ensuring their media dollars generate genuine results. Blockboard is the only programmatic platform protected by blockchain to eliminate waste and fraud. Now bringing the superpower of AI to bear, Blockboard is advancing the speed and intelligence of planning and execution — 100% of media money spent on real people’s views — accelerating paths to better outcomes. [Learn more]( howdy! [Cannes Briefing: As generative AI plays out, OpenAI believes AI development is a 'shared responsibility']( AI is simply a new tool in the latest line of tools for creatives to do more, do it better and do it faster. [Sponsored by Wurl]( [Why effective TV advertising comes back to serving the audience]( Achieving alignment among ads, CTV programming and the intended audience is necessary to foster positive attention and maintain brand suitability. howdy! [Beyond Ads]( [CMOs at Cannes: Tackling their evolving role amid AI and growth challenges]( Marketing’s stock is soaring — we’re at that familiar juncture where CEOs see it as a growth engine, not just a budget drain. [Sponsored by Wiland]( [How advertisers are improving audience insights]( The most successful media teams identify and compare campaigns with similar creative and offers to see how consumers responded across channels, looking beyond obvious points of comparison. howdy! [Generative AI]( [DoubleVerify report: Ad fraud schemes using generative AI will increase in scale, sophistication]( Double Verify says generative AI contributed to 23% more new fraud schemes and a 58% increase in ad fraud on streaming platforms. Advertisement [Sponsored by Upland]( [For optimal email sign-ups, publishers are using simple and strategically placed prompts]( To create a smooth, friendly email sign-up process, publishers are building trust and utilizing strategic placement with simplification in mind. howdy! [Marketing on Platforms]( [LinkedIn eyes B2C marketers as it looks to increase ad dollars]( B2C advertising drives about 20% of global revenue for the platform, according to LinkedIn’s own stats. howdy! [Business of TV]( [Omnicom and The Trade Desk co-develop new data solutions to optimize CTV budgets]( The first-of-its-kind partnership with The Trade Desk will co-develop custom investment solutions for Omnicom clients on the major DSP platform. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. 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