Cannes Briefing: What to expect out of Cannes Lions 2024

The Cannes Lions Festival’s evolution from a sun-soaked schmooze-fest to a hive of strategic deal-making, discussion and deliberation continues to unfold this year. June 17, 2024 [PRESENTED BY]( [What to expect out of Cannes Lions 2024]( The Cannes Lions Festival’s evolution from a sun-soaked schmooze-fest to a hive of strategic deal-making, discussion and deliberation continues to unfold this year. [Read today's Cannes Briefing.]( Additional coverage: - The Trade Desk and Yahoo are [entering the eleventh hour of crisis talks]( concerning how the latter labels its media inventory in a dispute that could result in the former party cutting advertisers’ access to Yahoo’s video content. - The [art of making sales at Cannes]( may not be the same strategy taught in business school. - Influencer agencies are muscling their way deeper into Cannes Lions, as it becomes more of a distinct media channel. Are acquisitions around the corner? [More in this Digiday+ Media Buying Briefing.]( - [Publicis Groupe plans to use this week at Cannes]( to emphasize its AI expertise and entice its existing client roster to invest more heavily in the space. - [Omnicom’s new partnership with Amazon Ads]( enables its planning and investment teams to access Amazon’s proprietary browsing, shopping and streaming insights to directly tie linear and CTV investment to purchases made on Amazon. - No doubt, marketers have found uses for gen AI beyond social copy and internal content creation, but it’s yet to be said if AI will reach an inflection point at this year’s Cannes. Listen to our [first episode of the Digiday Podcast at Cannes Lions](. - Last week’s WWDC made plenty of headlines with various [AI updates across Apple’s operating system and apps](. - Digital media agency [Goodway Group has been laying off employees]( across multiple teams in the past year as part of an ongoing reduction in its workforce, according to multiple sources who have been terminated. Other things to know about - Showcase the work your team has accomplished in modernizing media and marketing by entering the Digiday Awards. [Discover this year's categories]( and enter by Friday, June 21 to save. - Publishers’ first-party data are one part of a holistic signal strategy, the breadth of which includes [advertiser first-party, publisher-provided and third-party vendor signals](. Sponsored by Amazon Ads. - Globally, Spotify has seen a [39% increase in average daily streams of video podcasts](, giving consumers the choice to watch or listen to content. Sponsored by Spotify Advertising. Top Stories Ivy Liu [Brands in Culture]( [Cannes Briefing: What to expect out of Cannes Lions 2024]( The Cannes Lions Festival’s evolution from a sun-soaked schmooze-fest to a hive of strategic deal-making, discussion and deliberation continues to unfold this year. SPONSORED BY [Logo] [Why marketers are focusing on eliminating media fraud and waste]( [img]( Media fraud and waste are part of the reality advertisers face across digital campaigns, with 30% of budgets often going to media that doesn’t reach audiences in the needed ways. In response, intelligent advertisers invest in outcomes-based marketing platforms that guarantee real views by real people, ensuring their media dollars generate genuine results. Blockboard is the only programmatic platform protected by blockchain to eliminate waste and fraud. Now bringing the superpower of AI to bear, Blockboard is advancing the speed and intelligence of planning and execution — 100% of media money spent on real people’s views — accelerating paths to better outcomes. [Learn more]( howdy! [Beyond Ads]( [Publishers’ top tips for pitching advertisers at Cannes]( The art of making sales at Cannes may not be the same strategy taught in business school. [Sponsored by Viafoura]( [How publishers are engaging the next generation]( As the digital news industry looks toward 2030, it’s clear that the future of news consumption will be interactive, personalized and community-driven. howdy! [The Creator Economy]( [Media Buying Briefing: Why influencer agencies are drawing attention at Cannes Lions]( Influencer agencies are muscling their way deeper into Cannes Lions, as it becomes more of a distinct media channel. Are acquisitions around the corner? [Sponsored by Alliant]( [Marketers are seeing greater rewards by prioritizing trust and privacy]( Risk-taking to achieve competitive advantage is becoming far less palatable among leading brands and agencies. howdy! [Generative AI]( [Inside Publicis Groupe’s closed-door Cannes AI push]( Publicis Groupe plans to use the week to emphasize its AI expertise and entice its existing client roster to invest more heavily in the space. Advertisement [Sponsored by Wurl]( [How advertisers drive positive attention by unlocking emotional resonance]( Emotional alignment between an ad and the content an audience consumes is essential in driving positive attention. howdy! [Content & Commerce]( [Omnicom and Amazon Ads partner to connect audience data to browsing and shopping insights]( The partnership with Amazon Ads enables Omnicom’s planning and investment teams to access Amazon’s proprietary browsing, shopping and streaming insights to directly tie linear and CTV investment to purchases made on Amazon. howdy! [Digiday Podcast at Cannes Lions: Why Hilton CMO Mark Weinstein says the 'hot air' AI hype cycle isn't over yet]( No doubt, marketers have found uses for gen AI beyond social copy and internal content creation, but it’s yet to be said if AI will reach an inflection point at this year’s Cannes Lions. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. 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