Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch

Deja vu in ad land. June 14, 2024 [PRESENTED BY]( [Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch]( Advertisers are back at it, trying to get platforms to lift the veil on their ad-selling secrets. But this time, instead of the usual chest-thumping demands, [they’re being more pragmatic](. Additional coverage: - We look inside the recently minted Havas Media Network U.S. CEO [Greg James' first six months](. - [Getty Images signed a new data licensing deal with Picsart](, a content creation platform, which will allow Picsart to develop a new AI image generation model trained on Getty Images’ licensed creative content. - Digiday identifies the [key marketing battlegrounds at this year's UEFA European Championship]( soccer tournament. - Our most-read story this week: [Suddenly ad economy forecasts get rosier, but the biggest companies will benefit the most]( Keep up with Digiday at Cannes Lions this year: [Sign up for our daily briefing.]( In the run-up, here’s our preview of Cannes: - Omnicom plans to hit Cannes next week [with a raft of partnerships and announcements]( that push it deeper into investing across social, influencer, retail media and e-commerce, all with the aim of advancing KPIs like media and sales metrics for its clients. - [Here's Digiday's guide]( to the 2024 Cannes Lions International Festival of Creativity. - Here's [what people really mean]( versus what they say in Cannes. Other things to know about - The [Digiday Technology Awards]( recognize the tech modernizing media and marketing. Enter by Friday, July 12 for the opportunity to showcase your company and campaigns in front of Digiday's global audience of media and marketing leaders. - The fastest or most straightforward path to audience selection [often isn’t the most effective solution](. Sponsored by Wiland. - Precise insights from multi-screen attribution ensure a direct correlation between ad exposure and consumer actions, [allowing advertisers and brands to maximize their investment](. Sponsored by Spectrum Reach. Top Stories Ivy Liu [The Programmatic Marketer]( [Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch]( Deja vu in ad land. 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[Agency Culture]( [From music festivals to agency overhauls: Greg James is driving momentum at Havas Media Network U.S.Â]( Inside the recently minted agency CEO’s first six months at the summit of Havas Media Network in the U.S. [Sponsored by Upland]( [Tactics for publishers and media organizations to supercharge email lists]( Digital publishers and media organizations are simplifying the signup process for new email subscribers by personalizing experiences, utilizing lead magnets, leveraging interactive content and more. howdy! [Generative AI]( [Why Getty Images and Picsart are partnering to train a new AI image model]( The deal let Picsart train create an AI model using hundred of millions of licensed images to power a new platform for both companies. [Sponsored by Viant]( [Why AI-powered tools are only as effective as the team that wields them]( Amid a transforming media ecosystem, advertisers are turning to ad tech partners for tools built for the modern advertising landscape, but evaluating their partners’ capabilities is crucial for success. howdy! [Brands in Culture]( [Omnicom's Cannes strategy starts with purchase-path research showing just how much has changed]( The main message: marketers need to collapse silos because the connected commerce experience, when organically blended with entertainment and social media, is eroding the traditional sales funnel model. Advertisement [Sponsored by Adstra]( [Why data unification is table stakes for travel]( As the travel industry heads into the summer season, marketers must prioritize personalized customer experiences. howdy! [Cannes Briefing: Digiday's guide to the 2024 Cannes Lions International Festival of Creativity]( Here’s Digiday’s guide to the 2024 Cannes Lions International Festival of Creativity. howdy! [Brand Safety]( [What people say versus what they mean at the Cannes Lions International Festival of Creativity]( Here’s what people really mean versus what they say in Cannes. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](