Overheard at The IAB Tech Lab Summit

AI speculation helps hope spring eternal while privacy concerns derail the tech investments from some of the industry’s largest titans. June 13, 2024 [PRESENTED BY]( [Overheard at The IAB Tech Lab Summit]( To kick off proceedings at The IAB Tech Lab Summit, the IAB Tech Lab CEO claimed, "Nothing will be the same again..." while fellow [conference participants shared their points of view](, both publicly and privately, at a time of reflection. Additional coverage: - Riot Games is currently the last major game publisher to own and operate its own esports leagues, and consolidating some of those leagues [could mean less of a headache for Riot’s esports department](, which was hit by layoffs earlier this year. - [This edition of the Digiday+ Research Briefing]( examines how meetings and dealmaking are top of mind for ad industry professionals as they head to Cannes, how LinkedIn’s Wire Program may yield new ad revenue for publishers, and how OpenAI continues to sign content licensing and tech development deals with publishers. - While it’s still early days, [TikTok is at the very least showing its intention toward publishers](, by making them more of a priority and increasing monetization opportunities. - Work platform Monday.com [now occupies the former office space of BuzzFeed](. Keep up with Digiday at Cannes Lions this year: [Sign up for our daily briefing.]( In the run-up, here’s our preview of Cannes: - Publishers' sales teams will descend on the Croisette in Cannes next week. [In this Digiday+ Media Briefing](, we look at how they're planning to pitch marketers. - For some, the constant flow of booze and cocktails is all part of the schmoozing that comes with Cannes Lions. Others, however, may be looking for a Cannes Lions experience sans alcohol. [Here's how to do it.]( Other things to know about - Just announced: PATRÓN Tequila, Vaseline and Burger King are among this year's Future Leader Awards shortlist finalists. Check out the full list [here](. - Aggregated attribution insights are helping brands and advertisers [improve decision-making and campaign effectiveness](. Sponsored by Spectrum Reach. - [The key to marketing success is to unify data]( so that every brand can access the same basic customer outlines and use that information to customize their experiences. Sponsored by Adstra. Top Stories Ivy Liu [Managing Through Crisis]( [Overheard at The IAB Tech Lab Summit]( AI speculation helps hope spring eternal while privacy concerns derail the tech investments from some of the industry’s largest titans. SPONSORED BY [Logo] [Why enriched small business data is crucial for B2B and business marketers]( [img]( B2B and business marketers often need help connecting effectively with small and medium-sized business accounts. Some of this is due to the difficulty in reaching SMBs effectively with the tools available. Through Intuit’s SMB MediaLabs, business marketers can reach business audiences based on Intuit’s first-party data, taking their marketing efforts to another level with accuracy and efficiency. This first-of-its-kind B2B media network is focused solely on small businesses, leveraging unmatched data via Quickbooks to reach SMB audiences for ultimate success. [Learn more]( howdy! [Beyond Ads]( [Media Briefing: 2024 publishers’ guide to selling at Cannes]( Publishers’ sales teams will descend on the Croisette in Cannes next week. This is how they’re planning to pitch marketers. [Sponsored by Alliant]( [Why privacy compliance is becoming more visible]( Brands, agencies and data partners increasingly view privacy compliance as an area where a competitive advantage can be achieved with true dedication. howdy! [Gaming & Esports]( [Teams and sponsors approve of 'League of Legends' esports ecosystem changes]( Riot Games is currently the last major game publisher to own and operate its own esports leagues, and consolidating some of those leagues could mean less of a headache for Riot’s esports department, which was hit by layoffs earlier this year. [Sponsored by Collective Voice]( [How brands are evolving their approaches to creator marketing]( For brands to maintain the momentum of their creator partnerships, they must balance short-term results and long-term impact. howdy! [Brands in Culture]( [Research Briefing: Meetings and dealmaking are top of mind for execs headed to Cannes]( In this edition of the Digiday+ Research Briefing, we examine how meetings and dealmaking are top of mind for ad industry professionals as they head to Cannes, how LinkedIn’s Wire Program may yield new ad revenue for publishers, and how OpenAI continues to sign content licensing and tech development deals with publishers, as seen in recent data from Digiday+ Research. Advertisement [Sponsored by Spotify Advertising]( [How advertisers are leveraging podcasts to connect with Gen Z]( As advertisers seek to capture the attention of Gen Z, podcasts are a lucrative option, as many in this generation are using this format to learn, grow and connect with their favorite creators. howdy! [Beyond the rosé: Navigating Cannes Lions as a sober attendee]( For some, the constant flow of booze and cocktails is all part of the schmoozing that comes with Cannes Lions. Others, however, may be looking for a Cannes Lions experience sans alcohol. Here’s how to do it. howdy! [Marketing on Platforms]( [While Meta, X step back from publishers, TikTok sees them as an opportunity]( While it’s still early days, TikTok is at the very least showing its intention toward publishers, by making them more of a priority and increasing monetization opportunities. [All Latest Stories]( You received this email because you’re a member of the Digiday community. 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