As DE&I efforts stall, Pinterest expands Inclusion Fund for underrepresented creators

Despite a national slowdown in diversity efforts, Pinterest is expanding its program to financially support creators from underrepresented communities. June 12, 2024 [PRESENTED BY]( [As DE&I efforts stall, Pinterest expands Inclusion Fund for underrepresented creators]( Despite a national slowdown in diversity efforts, [Pinterest is expanding its program]( to financially support creators from underrepresented communities. Additional coverage: - [This week’s Digiday+ Future of TV Briefing]( looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. - With the influx of virtual influencers and generative AI content, [it can get complicated for influencer agencies to navigate creator partnerships]( and verify authenticity of their followings and engagement metrics. - Brita's transitioning from [ambush tactics to inside-tent activations](. Keep up with Digiday at Cannes Lions this year: [Sign up for our daily briefing.]( In the run-up, here’s our preview of Cannes: - Here’s another dose of Cannes reality, with [suggested dos and don’ts]( from those who’ve seen it all before. Other things to know about - Today is your last chance to secure the best rate for the [Digiday Publisher Golf Outing](. Join us on July 11, just outside of NYC, for a round of golf and a chance to connect with publishing execs from CNN, The New York Times and more. - Advertisers face almost infinite choices around how and where to invest, although this leads to “choice overload,” where a CTV-only campaign could have 45 million options. [AI tools are helping teams make sense of this data](. Sponsored by Viant. - Globally, Spotify has seen a [39% increase in average daily streams of video podcasts](, giving consumers the choice to watch or listen to content. Sponsored by Spotify Advertising. Top Stories Ivy Liu [Equality and Opportunity]( [As DE&I efforts stall, Pinterest expands Inclusion Fund for underrepresented creators]( Despite a national slowdown in diversity efforts, Pinterest is expanding its program to financially support creators from underrepresented communities. SPONSORED BY [Logo] [Why enriched small business data is crucial for B2B and business marketers]( [img]( B2B and business marketers often need help connecting effectively with small and medium-sized business accounts. Some of this is due to the difficulty in reaching SMBs effectively with the tools available. Through Intuit’s SMB MediaLabs, business marketers can reach business audiences based on Intuit’s first-party data, taking their marketing efforts to another level with accuracy and efficiency. This first-of-its-kind B2B media network is focused solely on small businesses, leveraging unmatched data via Quickbooks to reach SMB audiences for ultimate success. [Learn more]( howdy! [Business of TV]( [Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement]( This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. [Sponsored by Adstra]( [Why data unification is table stakes for travel]( As the travel industry heads into the summer season, marketers must prioritize personalized customer experiences. howdy! [Brands in Culture]( [Industry vets' dos and don'ts of Cannes]( Here’s another dose of Cannes reality, with suggested dos and don’ts from those who’ve seen it all before. [Sponsored by Wiland]( [How advertisers are improving audience insights]( The most successful media teams identify and compare campaigns with similar creative and offers to see how consumers responded across channels, looking beyond obvious points of comparison. howdy! [The Creator Economy]( [How influencer agencies vet and navigate past fake influencers and followers]( With the influx of virtual influencers and generative artificial intelligence content, it can get complicated for influencer agencies to navigate creator partnerships and verify authenticity of their followings and engagement metrics. Advertisement [Sponsored by Nexxen]( [Major platforms are investing in CTV as a leading advertising channel]( Recent developments have transformed CTV into a more reliable and lucrative advertising channel for broadcasters and brands. howdy! [Brands in Culture]( [Brita is working with the Lawn Tennis Association to remove single-use water bottles from tournaments]( Brita’s transitioning from ambush tactics to inside-tent activations. howdy! [Navigating Economic Instability]( [Suddenly ad economy forecasts get rosier, but the biggest companies will benefit the most]( Ad spending looks set to keep going strong for the foreseeable future. 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