How AI's energy needs conflict with media agencies' carbon reduction efforts

As if AI didn’t present enough existential challenges to the world in general — with fears of hallucinations, misinformation and SkyNet taking over, among other worries — its massive energy needs represent the latest stumbling block. June 07, 2024 [PRESENTED BY]( [How AI’s energy needs conflict with media agencies’ carbon reduction efforts]( As if AI didn’t present enough existential challenges to the world in general — with fears of hallucinations, misinformation and SkyNet taking over, among other worries — its [massive energy needs represent the latest stumbling block](. Additional coverage: - U.S. Bank recently [turned to AI for research and focus group testing]( for its new creative. - Far more brand marketers are advertising via retail media than agency marketers — but among all marketers who invest in retail media, [Amazon is by far the top platform](. - In 2024, publishers have [delegated more responsibility to ESL/FACEIT Group]( and other dedicated league operators — and they’re already reaping the rewards. - Sonos has a plan for [competing in the crowded high-end wireless headphone category]( while also reaching new audiences. - Our most-read story this week: [LinkedIn’s publisher revenue share program is entering its next phase]( Editor's note: Are you scheduling your Cannes plans yet, or just want to stay in the loop on all things Riviera this year? The Digiday Cannes Briefing is returning, keeping you informed of all the industry buzz surrounding the Cannes Lions International Festival of Creativity. [Sign up here to receive a daily Cannes Briefing]( beginning June 14 and running the week of the Cannes Lions International Festival of Creativity. Other things to know about - The [Digiday Technology Awards]( are your chance to gain recognition as the best in tech and join an exclusive list of past winners including Adobe, Salesforce and more. Last chance to enter is Friday, July 12. - By giving creators like The Mom Edit campaign context and creative flexibility, brands like Saks foster more authentic storytelling that [drives engagement and successful sales outcomes](. Sponsored by Collective Voice. - The most successful media teams [identify and compare campaigns with similar creative and offers]( to see how consumers responded across channels, looking beyond obvious points of comparison. Sponsored by Wiland. Top Stories Ivy Liu [Generative AI]( [How AI's energy needs conflict with media agencies' carbon reduction efforts]( As if AI didn’t present enough existential challenges to the world in general — with fears of hallucinations, misinformation and SkyNet taking over, among other worries — its massive energy needs represent the latest stumbling block. SPONSORED BY [Logo] [How marketers are optimizing privacy-first advertising]( [img]( Marketers are navigating an evolving data landscape as they look to enhance ad targeting and measurement with consumer privacy in mind. As an independent data partner trusted by thousands of agencies and brands, Alliant safeguards modern marketing strategies through high-quality, accurate audience-based solutions. Alliant’s privacy-compliant data solutions and advanced identity resolution optimize campaigns beyond cookies. [Learn more]( howdy! [Generative AI]( [How U.S. Bank 'dramatically' cut the development time of its latest campaign with AI avatars]( U.S. Bank recently turned to AI for research and focus group testing for its new creative. [Sponsored by Spotify]( [How advertisers are leveraging podcasts to connect with Gen Z]( As advertisers seek to capture the attention of Gen Z, podcasts are a lucrative option, as many in this generation are using this format to learn, grow and connect with their favorite creators. howdy! [Retail Revolution]( [Digiday+ Research deep dive: Brands are more invested in retail media than agencies, as Amazon still dominates]( Far more brand marketers are advertising via retail media than agency marketers — but among all marketers who invest in retail media, Amazon is by far the top platform. 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[Brands in Culture]( [How Sonos plans to market its new Ace high-end headphones in a noisy category]( The longtime speaker leader has a plan for competing in the crowded category while also reaching new audiences. howdy! [Modern Newsroom]( [The Washington Post’s EIC succession plan shakes up newsroom, but does little to curb marketers’ news avoidance]( The sudden shakeup at the top of The Washington Post’s newsroom is unlikely to improve buyers’ evaluation of news orgs as a place to spend their media budgets. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](