How CTV platforms are pushing non-traditional ad formats — but not too far

Roku, Samsung and Vizio each used their NewFront presentations to introduce new ad options that go beyond the standard 15- and 30-second interstitials. May 06, 2024 [PRESENTED BY]( [How CTV platforms are pushing non-traditional ad formats — but not too far]( Roku, Samsung and Vizio each used their NewFront presentations to [introduce new ad options]( that go beyond the standard 15- and 30-second interstitials. Additional coverage: - Data collaborations are popping up more and more in conversations with advertisers and publishers, but [what exactly are they](? - With TikTok’s future in the U.S. hanging in the balance, agencies are already adjusting social media plans and preparing contingencies with clients and influencers — despite not hearing a lot from TikTok directly at this time. [More in this Digiday+ Media Buying Briefing.]( - A group of former executives from the esports and creator spaces have formed a new venture intended to [unify the talent and content sides of the digital entertainment business](. - While [major social platforms announced new AI upgrades]( for users and advertisers at the annual IAB NewFronts, streaming TV startups also unveiled new ways to use visual AI and machine learning. - When it comes to sponsored posts featuring influencers on Instagram, [images actually perform better than short-form videos](. - Lawyers from the DOJ and a coalition of state attorneys said [Google’s search advertising business has trapped advertisers]( into its ecosystem while higher ad prices haven’t led to higher returns. Other things to know about - [Join Digiday+ with the best offer yet]( and save 50% on a 3-month membership. Offer ends May 10. - For Gen Z, brand loyalty appears to have less to do with the brand itself than with [how that brand aligns with their values](. Sponsored by Acxiom. - From using generative AI to create email subject lines to deploying it for predictive analytics, [brands are leveraging AI to unlock customer insights and more efficient workflows](. Sponsored by Klaviyo. Top Stories Ivy Liu [Business of TV]( [How CTV platforms are pushing non-traditional ad formats — but not too far]( Roku, Samsung and Vizio each used their NewFront presentations to introduce new ad options that go beyond the standard 15- and 30-second interstitials. howdy! [Life Beyond the Cookie]( [WTF are data collaborations?]( Data collaborations are popping up more and more in conversations with advertisers and publishers, but what exactly are they? [Sponsored by A+E]( [Q&A: How advertisers are connecting attention to recall]( In this new Q&A, learn more about why attention is on marketers’ minds, how advertisers can use it and how they’re connecting it to recall. Advertisement howdy! [Marketing on Platforms]( [Media Buying Briefing: Agencies debate biggest questions over TikTok’s future]( While TikTok’s future in the U.S. hanging in the balance, agencies are already adjusting social media plans and preparing contingencies with clients and influencers – despite not hearing a lot from TikTok directly at this time. [Sponsored by Wpromote]( [How brands are pivoting amid the looming TikTok ban]( While TikTok remains a powerful tool, brands are future-proofing their social media mix, working to ensure they’re fully prepared to make necessary shifts in the future. howdy! [Gaming & Esports]( [Why former esports execs are forming a talent and content company to simplify the digital entertainment business]( In recent years, talent management and content production have been two of esports organizations’ most successful revenue streams. Fixated is similarly producing original content and using it to connect gaming creators with sponsors, but without the additional overhead costs that come with having to manage teams of competitive gamers. Advertisement [Sponsored by Adform]( [How retailers are breaking into retail media: Opportunities, challenges and next steps]( Retail media networks offer addressable, receptive-to-purchase audiences with maximized ad performance, attracting marketers and agencies as they seek cookieless alternatives. howdy! [Generative AI]( [AI Briefing: NewFronts bring a week's worth of AI news for advertisers]( While online platforms debuted AI upgrades for users and advertisers, streaming startups touted ways to use visual AI and machine learning. howdy! [Glossy]( [Digiday+ Research: Influencers see more Instagram engagement with still images than Reels]( When it comes to sponsored posts featuring influencers on Instagram, images actually perform better than short-form videos. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](