Publishers not ready to change social media strategies as TikTok ban looms

Execs at Bustle Digital Group, Gallery Media Group and The Washington Post don’t have plans to change their audience development strategies on social media or abandon TikTok as a result of the impending ban. May 02, 2024 [PRESENTED BY]( [Publishers not ready to change social media strategies as TikTok ban looms]( Execs at Bustle Digital Group, Gallery Media Group and The Washington Post don’t have plans to [change their audience development strategies on social media or abandon TikTok]( as a result of the impending ban. Additional coverage: - Trial participants will rest their case over the next two days, marking a [key date in Google's tussles with governments](. - [Day three of the IAB's annual four-day NewFronts]( focused on ad tech products and media companies pitching their ability to reach multicultural audiences, such as the U.S. Hispanic and LGBTQ+ markets. - Marketers might be wise to observe the parallels between the [evolution of anime as a marketing channel]( and the ways brands have learned to better leverage gaming in recent years. - Google may have pressed pause on cookie deprecation but publishers' cookie-less tests persist. [More in this Digiday+ Media Briefing.]( - In [this installment in Digiday’s multi-part series covering the top ad-supported streaming services](, we examine which ad attributes matter the most to marketers on streaming platforms. - [This Digiday+ Research Briefing]( examines the top ad attributes marketers want from ad-supported streaming platforms, how brands are increasing their marketing spend on YouTube, and how Walmart and Roblox are teaming up to make virtual e-commerce a reality. - [Roblox is expanding into more areas than just ads]( in 2024 — it's in the midst of a transformation into a platform for all elements of users’ virtual lives. Other things to know about - Just released: [The Digiday Video and TV Awards Winners Guide]( highlights this year's winners. Check out winning campaigns from PepsiCo, Innovid and Paramount+. - To make the most of a unique story, Campbell’s needed to identify the right talent during the holiday season and [deliver impact across its diverse audience](. Sponsored by A+E. - Successful marketers are taking the insights generated within clean rooms and [activating them across the ecosystem](, wherever their customers spend time. Sponsored by LiveRamp. Top Stories [Publishing in the Platform Era]( [Publishers not ready to change social media strategies as TikTok ban looms]( Execs at Bustle Digital Group, Gallery Media Group and The Washington Post don’t have plans to change their audience development strategies on social media or abandon TikTok as a result of the impending ban. howdy! [Marketing on Platforms]( [The DOJ makes closing arguments in Google Search antitrust trial]( Trial participants will rest their case over the next two days, marking a key date in Google’s tussles with governments. [Sponsored by Klaviyo]( [How brands like Every Man Jack are using AI to drive growth]( From using generative AI to create email subject lines to deploying it for predictive analytics, brands are leveraging AI to unlock customer insights and more efficient workflows. Advertisement howdy! [Business of TV]( [NewFronts Day 3: Diverse-owned media companies tout their multicultural audience reach, plus a Q&A with IAB's CEO]( Day three of the IAB’s annual four-day NewFronts focused on ad tech products and media companies pitching their ability to reach multicultural audiences, such as the U.S. Hispanic and LGBTQ+ markets. [Sponsored by Adstra]( [How first-party data management and accurate identity resolution drive campaign performance]( Leveraging low-fidelity seed data in performance marketing can lead to substantial inefficiencies, impacting the reach and effectiveness of advertising efforts. howdy! [Gaming & Esports]( [In the marketing world, anime is following in the footsteps of gaming]( As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years. Advertisement [Sponsored by Wpromote]( [Ahead of a potential TikTok ban, brands are future-proofing their social strategies]( Savvy brands are assessing their TikTok audiences and diversifying their social strategies to withstand shifts in the digital landscape. howdy! [Life Beyond the Cookie]( [Media Briefing: Publishers are still prepping for cookie deprecation despite Google's delayÂ]( Google may have pressed pause on cookie deprecation but publishers’ cookie-less tests persist. howdy! [Business of TV]( [CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms]( This is the third installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which ad attributes matter the most to marketers on streaming platforms. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](