NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory

Day two of IAB’s NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities. May 01, 2024 [PRESENTED BY]( [Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory]( [Day two of IAB's NewFronts]( featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities. Additional coverage: - [Vodafone is working with Adform]( in its search for alternatives to third-party cookies. - Executives from Carat, Dentsu, Horizon Media, Magna, OMD, PMX Lift, Tinuiti and UM Worldwide [explore the role that CTV platforms play]( in today’s streaming ad market. - [This week’s Digiday+ Future of TV Briefing]( recaps what was discussed during this year’s “The Future of TV” video series. - PepsiCo is in the midst of a global campaign to [gradually introduce its rebranded Pepsi]( (officially launched in March) to consumers. - In this [second installment in Digiday’s multi-part series]( covering the top ad-supported streaming services, we examine which platforms receive the bulk of marketers ad budgets and ad placements and which platforms match up to different advertiser needs. - Just because you are good at a particular skill doesn’t mean that you would make a good manager. So, why is that the standard career path? We discuss this in [episode two of the third season of our podcast The Return](. Other things to know about - There are only a few spots left to attend the [Digiday Programmatic Marketing Summit]( from May 15-17 in Palm Springs. Secure your passes for the opportunity to connect with leaders from Frontier Airlines, Assembly, GroupM and more. - [Data-driven advertisers are turning to the 1-in-60 rule](, which underscores the importance of precision in targeting strategies and data sets used for measurement. Sponsored by Adstra. - While establishing a retail media network is challenging, savvy retailers know it’s an opportunity too great to miss and are [building sophisticated tech stacks]( with self-service layers to succeed. Sponsored by Adform. 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[Business of TV]( [CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming ads]( This is the second installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report we examine which platforms receive the bulk of marketers ad budgets and ad placements and which platforms match up to different advertiser needs. howdy! [Future of Work]( [How companies can avoid creating an accidental manager: The Return podcast, season 3, episode 2]( Just because you are good at a particular skill doesn’t mean that you would make a good manager. So, why is that the standard career path? [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. 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