Roku is set to reveal a tie-up with The Trade Desk as the streaming platform further opens up programmatic access

Thirds-party partnerships take center stage as the 2024 NewFronts kick off. April 30, 2024 [PRESENTED BY]( [Roku is set to reveal a tie-up with The Trade Desk as the streaming platform further opens up programmatic access]( Roku is poised to underline a slew of industry trends with the announcement of The Trade Desk — the ad industry’s largest independent demand-side platform — [as a key ad tech partner](. Additional coverage: - [Day one of the 2024 IAB NewFronts]( featured presentations from Google and Vizio, as well as a spotlight on news publishers. - The New York Times' sports site [The Athletic is about to hit 3 million total newsletter subscribers](. It plans to raise ad prices as a result of this nearly 20% year-over-year increase. - Executives from Digitas North America, GroupM, Known and Mediahub Worldwide [examine streaming’s identity picture](. - On [this episode of the Digiday Podcast](, we caught up with a Nuuly exec to talk about the company's profitability, plans to maintain the momentum and bumps a changing digital marketing landscape could cause along the way. - Google’s decision to delay the third-party cookie crumble once again was no surprise to marketers. [As detailed in this Digiday+ Marketing Briefing](, doing so again allows more time to potentially minimize the impact on advertisers. Three things to know about Google’s latest cookie delay: - [The basics about the new timeframe]( - [The CMA’s criticisms]( - [Industry theories behind the new timeframe]( Other things to know about - The [Digiday Technology Awards]( highlight the companies utilizing technology to modernize the media and marketing industry. Submit your entries by Friday, May 24 to save. - For Gen Z, brand loyalty appears to have less to do with the brand itself than with [how that brand aligns with their values](. Sponsored by Acxiom. - Marketers like Omni Hotels & Resorts are leveraging Google PAIR’s data collaboration to [improve ecosystem connectivity and drive results](. Sponsored by LiveRamp. Top Stories Ivy Liu [The Programmatic Publisher]( [Roku is set to reveal a tie-up with The Trade Desk as the streaming platform further opens up programmatic access]( Thirds-party partnerships take center stage as the 2024 NewFronts kick off. howdy! [Business of TV]( [NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories]( Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers. [Sponsored by Klaviyo]( [How brands like Every Man Jack are using AI to drive growth]( From using generative AI to create email subject lines to deploying it for predictive analytics, brands are leveraging AI to unlock customer insights and more efficient workflows. Advertisement howdy! [Subscriptions]( [The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers]( The New York Times’ sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as as a result of this nearly 20% year over year increase. [Sponsored by Adform]( [How retailers are breaking into retail media: Opportunities, challenges and next steps]( Retail media networks offer addressable, receptive-to-purchase audiences with maximized ad performance, attracting marketers and agencies as they seek cookieless alternatives. howdy! [Marketing on Platforms]( [How Nuuly plans to retain customer subscriptions, data after its first growth spurt]( On this episode of the Digiday Podcast, we caught up with a Nuuly exec to talk about the company’s profitability, plans to maintain the momentum and bumps a changing digital marketing landscape could cause along the way. Advertisement [Sponsored by Piano]( [The state of publisher revenue in 2024]( As publishers experience declines in traffic, slows in ad buys and pressure to maintain revenue growth, they’re focusing on diversifying revenue streams and incorporating total revenue optimization. howdy! [Life Beyond the Cookie]( [Marketing Briefing: Marketers appreciate the 'legroom' for tests with Google's latest cookie delay]( The proverbial can had already been kicked down the road a few times and doing so again allows more time to potentially minimize the impact on advertisers. howdy! [Gaming & Esports]( [Walmart and Roblox are teaming up to make virtual e-commerce a reality]( Roblox first teased the launch of e-commerce during November’s Roblox Investor Day, and the Walmart experience is a pilot test that will run through the month of May. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](