Walmart and Roblox are teaming up to make virtual e-commerce a reality

Roblox first teased the launch of e-commerce during November’s Roblox Investor Day, and the Walmart experience is a pilot test that will run through the month of May. During the pilot test, Roblox will not receive a cut of item sales, with all revenues going directly to Walmart. April 29, 2024 [PRESENTED BY]( [Walmart and Roblox are teaming up to make virtual e-commerce a reality]( [Walmart can now sell physical goods directly to users inside Roblox](, marking what could be a watershed moment for Roblox's ambitions to become an all-encompassing destination for virtual life. Additional coverage: - Trading partners such as Magnite, PubMatic, and Index Exchange have returned as [part of MediaMath's relaunch under the Infillion banner](. - The CMA has more concerns than ever. [Its latest report outlines over 79 of them]( — quite a leap from the 39 listed in the January update. - Sir Martin Sorrell's agency network Media.Monks is feeling the effects of an internal fracas among the founders of the agencies S4 has acquired and, per sources, it's affecting the agency's ability to operate. [More in this Digiday+ Media Buying Briefing.]( - The rumor mill is up and running about [the fate of TikTok's ownership]( in the U.S. after President Joe Biden signed the “divest or ban” TikTok bill last week. - Agency executives from Carat, Havas Media Network, Horizon Media, OMD, Publicis Media Exchange, UM Worldwide and Walton Isaacson [outline streaming's fragmentation issue](. - Flush with new funding, AI search startup [Perplexity hopes to build more momentum]( with a new offering called Enterprise Pro. - When it comes to social media marketing, YouTube doesn't always get as much attention as its Meta, TikTok and X counterparts. But [brands are actually increasing their marketing spend]( on the platform. It turns out it's a different story for agencies, though. - Giants like [Google, Meta and Microsoft say investors and advertisers might have to wait]( longer for AI to generate a better return on investment. Other things to know about - From sustainability to gender equality, the [Greater Good Awards]( are your chance to be recognized as one of the companies making the biggest impact. Enter by Friday, May 10 to lock in the best rate. - While establishing a retail media network is challenging, savvy retailers know it’s an opportunity too great to miss and are [building sophisticated tech stacks with self-service layers to succeed](. Sponsored by Adform. - [Register for this virtual event]( on May 2 at 11 a.m. ET to learn about the elements needed to prepare data ecosystems that unlock AI’s full potential. Sponsored by Salesforce. Top Stories Ivy Liu [Gaming & Esports]( [Walmart and Roblox are teaming up to make virtual e-commerce a reality]( Roblox first teased the launch of e-commerce during November’s Roblox Investor Day, and the Walmart experience is a pilot test that will run through the month of May. During the pilot test, Roblox will not receive a cut of item sales, with all revenues going directly to Walmart. howdy! [The Programmatic Marketer]( [MediaMath has signed dozens of SSPs, including former short-changed creditors, after ad tech’s biggest bankruptcy]( Trading partners such as Magnite, PubMatic, and Index Exchange have returned as part of the DSP’s relaunch under the Infillion banner. [Sponsored by A+E]( [How enterprise brands achieved authentic audience responses with multi-platform campaigns]( Marketers are developing campaigns that resonate with their target audience no matter where they appear by employing a digital-forward, multi-platform mindset that leverages brand-suitable talent. Advertisement howdy! [Life Beyond the Cookie]( [CMA's latest on Google's Privacy Sandbox sparks doubt among ad execs]( The CMA has more concerns than ever. The latest report outlines over 79 of them — quite a leap from the 39 listed in the January update. [Sponsored by Wpromote]( [How brands connect the dots between media spend and ultimate impact]( Brands are leaning into media mix modeling to understand cross-channel lift across all their marketing efforts to build the best media mix and drive growth. howdy! [Evolving Agencies]( [Media Buying Briefing: Media.Monks looks to settle internal infighting with a new COO]( Sir Martin Sorrell’s agency network is feeling the effects of an internal fracas among the founders of the agencies S4 has acquired and, per sources, it’s affecting the agency’s ability to operate. Advertisement [Sponsored by Acxiom]( [What brands need to know about Gen Z to forge closer connections]( Even if Gen Z only makes up a small portion of a brand’s customer base, that’s likely to change as the cohort ages — and increases its income. howdy! [Marketing on Platforms]( [Amazon, Apple, Oracle rumored to be potential TikTok buyers if ByteDance is forced to sell]( The rumor mill is in full force despite ByteDance stating it would rather shut down the app in the U.S. than sell it. howdy! [Generative AI]( [AI Briefing: How Perplexity plans to win over enterprise and regular users with AI search]( Flush with new funding, the AI search startup hopes to build more momentum with a new offering called Enterprise Pro. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. 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