Growth Newsletter #214

Extra-dimensional advertisements ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  [Demand Curve]( [Read on demandcurve.com]( The Growth Newsletter #214 Extra-dimensional advertisements Sometimes, to stand out, you must break out of the two-dimensional box that advertisements typically inhabit.  Let's dive into some exceptionally creative extra-dimensional advertisements  – Neal Brought to you by [Insense](  Save valuable time this Q4 with [Insense's no-commitment influencer management service](.  Their influencer managers handle everything from; - Writing the creative briefs for your campaigns, - Hand-picking the best influencers on your behalf, and - Managing all influencer communications from product shipment to receiving the final deliverables.  Join 1,700+ brands like Victoria Beckham Beauty and GoPure, who trust Insense for their UGC and influencer marketing needs.  Book a free strategy call and [get 20% off influencer management]( until Oct 10. Want to be featured in front of over 101,000 founders and marketers? [Learn more here](. Extra-dimensional advertisements Insight by us. Specifically, Neal, because he stares at ads all day.  Creativity is by far the number one way to impact the success of your marketing.  Particularly for a boring product. For example, dietary fiber powder: Unless you have a unicorn product that is so unique, compelling, and well-timed that you can do basically anything (or even nothing) to sell it…  You’re going to have to get creative.  This tactic mostly relies on physical advertisements (billboards, signs, buses, cars, etc), but the creativity is incredibly inspiring.  Let’s break down some examples.  Materials and elements  Tyrolit could just show a beautiful knife cutting some shoes or tin cans and say their slogan, “Flawless forever.”  That’s what almost all knife companies do.  Or they could show rather than tell as they do in this creative billboard that lets the materials and the elements make the point for them: Incorporating people into the ad  The Economist could just say, “Our content sparks ideas.”  But instead, this ad incorporates people into the ad to make the point for them.  And the giant light bulb turning on and off also helps attract people’s attention. Using materials to show the problem  Most breakfast cereals, like most companies, focus on the “features” or the “lifestyle.” Examples: - Features: Magic Spoon has Xg protein and Yg of sugar per serving. - Lifestyle: Vector is for athletes.  This ad from Surreal, however, focuses on the most significant objection people have about “healthy cereals.”  And they do it delightfully and creatively way that shows the problem. Transforming the everyday  Most companies focus on the obvious uses of their product.  For LEGO, that would be distracting your kid for a few hours with building the Millenium Falcon.  This ad, however, leans into the idea that LEGO fuels your child's imagination.  What better way to illustrate that than to use LEGO to completely reimagine the mundane everyday scene of a bus stop and an overpass: Show the problem vividly  Think of the last time you saw an ad for a glasses company.  It’s probably a bunch of attractive people’s faces wearing attractive pairs of glasses doing attractive people things, and the ad really doesn’t say anything at all.  Instead, Specsavers delightfully highlights the problem of not wearing glasses with the right prescription:  - It’s funny. - It’s noticeable. - And it takes a second to realize it’s not a mistake.  I’ll say it again:  Creativity is by far the number one way to impact the success of your marketing.  The next time you create a new campaign, email, post, or ad, take some extra time to think outside the (two-dimensional) box.  Questions to ask yourself: - How can you show rather than tell? - How can you make it fun? - What are my competitors not doing? What did you think of today's newsletter? 😍 Loved it: Forward to a friend, or reply—a simple 😍 will do! It really helps. 🤷‍♀️ Meh: You can unsubscribe [here](), or manage your subscription [here](. 🤔 I'm new here: You can join the party [here](. 🤩 Give me more: Check out all previous growth tactics in our [Growth Vault](. Something fun  Works as advertised. Another great example of [breaking the fourth wall](. How we can help you grow - Read our free [playbooks](,[ articles](, [growth guide](, and [teardowns](—we break down the strategies & tactics used by fast-growing startups. - Need help running ads? We’ve built [the]([ ads agency]( for startups. - Looking for a growth freelancer or agency? [We’ll match you]( with a vetted partner for free. - Get in front of 101,000+ founders by [sponsoring]( this newsletter. Thanks, everyone! [Neal]( [Neal O'Grady]( [Grace]( [Justin Setzer]( [Grace]( [Nick Costelloe](   © 2024 Demand Curve, Inc. 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