Growth Newsletter #208

Remind customers how your product is helping them ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  [Demand Curve]( [Read on demandcurve.com]( The Growth Newsletter #208 Remind customers how your product is helping them No one thinks about your product as much as you want them to.  Everyone is busy living their life.  This tactic helps them value your product more.  It’s simple: continuously remind them how you’re helping them.  Let's dive in 👩‍🎤  – Neal Brought to you by [Insense](.  Save valuable time this Q4 with [Insense's no-commitment influencer management service](.  Their influencer managers handle everything from; - Writing the creative briefs for your campaigns, - Hand-picking the best influencers on your behalf, and - Managing all influencer communications from product shipment to receiving the final deliverables.  Join 1,700+ brands like Victoria Beckham Beauty and GoPure, who trust Insense for their UGC and influencer marketing needs.  Book a free strategy call and [get up to 20% off influencer management]( until September 20. Want to be featured in front of over 101,000 founders and marketers? [Learn more here](.  Continuously remind customers how your product is helping them Insight from us :).  Even if someone uses your product a lot, they'll start to take it for granted. They'll forget what life was like without it.  Reminding them of that value helps make them value you.  Instacart, the grocery delivery app, does this for time & money.  They continuously remind you of the amount you’re saving due to being a premium user (free delivery and reduction in fees), as well as the time you’ve saved so far. And to celebrate submitting an order, they show you how many hours you’ve saved and how many orders you’ve completed since you’ve started using Instacart: Easter egg: this was actually Alex Ohanian’s Instacart screenshot :P This is clever because it makes me: - Feel like my $100 per year Premium subscription is justified - Appreciate how useful Instacart has been - Realize just how many times I’ve used it. They use my past behavior as proof.  A few more rapid-fire examples  Opal tells you how much you’ve reduced screen time Imperfect Foods tells you the impact you’re making  “Groceries that help you fight food waste.”  So it makes sense to highlight the impact: Toothpaste and mouthwash famously does this  Does mint make your mouth cleaner? No.  Does mint make your mouth feel cleaner? It sure does.  Just like manufacturers add palm oil to shampoo to [make it foamier](. Because foam is a cue that shampoo and soap is working, even if it doesn’t do anything.  Lastly, Wealthsimple reminds you how much interest you’re earning on your money: Some quick tips - Remind people of your value as they use it and asynchronously with emails, push notifications, and texts. Keep doing it for as long as they're a customer. - Only focus on what they likely care about most: - Time - Money - Impact - Efficacy - Remind people of the: - Immediate value: what you’re getting now - Historical value: what you’ve gotten so far - Future value: what you’ll get if you keep doing it for life - Make the impact seem larger by increasing the time scale. - You’ve saved 300 hours since downloading the app. - You’ll look at your phone 11 years less in your lifetime. - If your product does things in the background (like Wealthfront’s tax loss harvesting), send push notifications indicating it’s working hard for them. - Look for ways to make your product feel like it’s working. That could be both from clever psychological tricks (mint in toothpaste) or by leveraging the [labor illusion]( (showing the effort you’re putting in). Remind them how you’re helping them, and your customers will value you more and for longer. What did you think of today's newsletter? 😍 Loved it: Forward to a friend, or reply—a simple 😍 will do! It really helps. 🤷‍♀️ Meh: You can unsubscribe [here](), or manage your subscription [here](. 🤔 I'm new here: You can join the party [here](. 🤩 Give me more: Check out all previous growth tactics in our [Growth Vault](. Something fun  I love any meme that makes fun of marketers, from [Robert Kaminski of Fetch](. How we can help you grow - Read our free [playbooks](,[ articles](, [growth guide](, and [teardowns](—we break down the strategies & tactics used by fast-growing startups. - Need help running ads? We’ve built [the]([ ads agency]( for startups. - Looking for a growth freelancer or agency? [We’ll match you]( with a vetted partner for free. - Get in front of 101,000+ founders by [sponsoring]( this newsletter. Thanks, everyone! [Neal]( [Neal O'Grady]( [Grace]( [Justin Setzer]( [Grace]( [Nick Costelloe](   © 2024 Demand Curve, Inc. 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