The "In Preparation" Technique For Winning More Interviews

Hey {NAME}, Want to blow away the hiring manager in your next interview? Use the "In Preparation" technique. Here's how it works: Most job seekers make interviews about themselves. They don’t do a great job of making the conversation about the employer. The problem with that? The employer *really* cares about one thing — themselves! So let’s make it about them. Enter the “In Preparation” Technique. When you’re in your next interview, find a way to drop this line: “In preparation for this conversation, I did ___________.” Then you share an above-and-beyond action that you took to learn about them and this role. Some (oversimplified) examples: HM: “Why do you want to work here?” You: “In preparation for this interview, I listened to [CEO]’s most recent keynote where they told a story about X which really resonated with me.” HM: “This is a client facing role, can tell me how you go about building relationships with clients?” You: “Relationships are all about knowing your audience. In preparation for this interview, I actually reached out to 10 of your existing clients and surveyed them…” See how that personalizes the answer? And how it shows the interviewer you put in the time? That’s what sets candidates apart. That’s what leads to job offers. But how do you do that research? Here are 7 ways to learn everything about a company so you can properly leverage this tactic: 1/ Review Their Website Not just their homepage and mission statement. Click and read every link in their site footer. Look for: - Leadership Bios - Recent News - Case Studies - Interviews / Keynotes Company sites are a gold mine, but most people don't go deep enough. 2/ Listen To Earnings Calls This is a 30-60 minute call focused on: - What is / isn't going well - Big initiatives - Plans to overcome challenges - & more They're free for anyone to listen. Find them by running a search for "[Company Name] Investor Relations" 3/ SeekingAlpha.com SeekingAlpha is a financial news and analysis site. The news is great, but the analysis is magic. Analysts will write pieces on the company's future outlooks. You'll get a wide range of opinions on initiatives, goals, and challenges at the company. 4/ Interviews With Execs Find the company's executive team. Then search for: [Name] Interview [Name] Podcast [Name] Keynote On Google and YouTube. Filter for the past 12 months. Live conversations like this contain so many golden nuggets! 5/ Browse Reviews Get them from reputable 3rd parties and customers: 1. Google "[Product] Reviews" 2. Search YouTube for "[Product] Reviews" 3. Look at app store reviews 4. Check company-related subreddits for feedback Customers will always share the good, bad, and ugly. 6/ Competitive Analyses Use a site like Owler.com to find the company's top 3 competitors. Now comb through their funnels, offerings, and services. What do they do better than your target company? What do they do differently? What are they missing? 7/ Use The Product Yourself If possible, roll up your own sleeves. Jump into the product and use it for yourself. If you can't do that? Watch demos and tutorials online. Seeing the product in action creates a deeper understanding and can spark new ideas for value adds. Be well, Austin PS - Ready to finally land the job you deserve? [Click here to book a free Clarity Call with our team]() to learn more about how we help our clients land jobs in an average of 81 days with a $43,000+ raise. [Cultivated Culture] Land a job you love without applying online. How Can I Help You? [Build A Resume](=) [Score Your Resume]() [1:1 Career Coaching](=) [LinkedIn Analyzer]( [Twitter]() [Twitter]() [Podcast](=) [Twitter]( You are receiving this email because you subscribed to get more career-related content on [cultivatedculture.com](). If you do not want to receive these emails or other communications you can easily remove yourself from our email list by [clicking this link to Unsubscribe](.                              Â