You're receiving this email as part of your subscription to Crowdability, which you signed up for on 2020-10-08 04:06. [Unsubscribe here](. [Crowdability]( [feature] This is What a $1.4 Million Bottle of Scotch Looks Like Matthew Milner My Grandpa Ben told a heck of a good bedtime story. With a Scotch in one hand, and a well-worn book in the other, heâd put on a show as he popped his dentures in and out and acted out all the parts. This was about fifty years ago, well before Harry Potter. At the time, his favorites, and ours, were Where the Wild Things Are and Alice's Adventures in Wonderland. Itâs possible this is how I developed a love for books. But itâs definitely how I developed a taste for Scotch. I started slowly, in high school, with Chivas, Grandpa Benâs brand. I moved to Jack Danielâs in college. And when my grey hair started coming in, I switched to Macallan. In New York City, where I live, a bottle of Macallan generally goes for about $100. Itâs worth it, but I still get sticker shock whenever I buy one. So imagine my surprise when I recently saw a bottle of Macallan sell for $1.4 million. Today, Iâll explain whatâs going on here⦠Then Iâll reveal how you can take advantage of it to earn big profits outside of stocks. An Alternative to Stocks and Bonds To kick things off here, let me explain how most people invest⦠Most folks stick with stocks, bonds, and ETFs. If theyâre adventurous, maybe theyâll add some bitcoin. But the rich invest differently. And this difference might explain why they keep getting richer. You see, according to recent research from Motley Fool, the rich mainly invest in âalternative assets.â What are these alternatives? Well, for starters, they include private startups and private real estate deals â the kind we focus on here at Crowdability. But they also include âcollectiblesâ like art, baseball cards, and you guessed it, rare scotches. As of 2020, the wealthy held about 50% of their assets in these alternative investments, and just 31% in stocks. The remainder was in bonds and cash. Why would they do such a thing? Letâs take a look. Three Reasons the Wealthy Invest in Alternatives For starters, investing in alternative assets provides diversification. So even if the stock market keeps crashing like itâs been doing recently, these assets can keep growing in value. Furthermore, they offer a hedge against inflation. In inflationary times like weâre in today, thatâs a valuable trick. But perhaps most important of all, they can provide market-beating returns. For example, over the last 25 years, early-stage startup investments have delivered annual returns of 55%. Thatâs about 10x higher than the historical average for stocks. And meanwhile, according to the Motley Fool, over the last decade: - Wine has shot up 127% in value.
- Classic cars have gone up 193%.
- And rare whisky is up an astonishing 478%. But few whiskies are as rare as âThe Intrepidâ⦠The Intrepid Over the past half-decade or so, many whiskey records have been broken: The [most expensive cask](, the [oldest single malt](, the [most valuable collection](. But now a new record has been broken. As confirmed by Guinness World Records, itâs literally the worldâs largest bottle of whiskey. Itâs called âThe Intrepid.â Hereâs what it looks like: Equivalent to 444 standard-sized bottles, itâs filled with 86 gallons of 32-year-old Macallan. Standing at nearly 6 feet tall, its contents were distilled at the prestigious The Macallan Distillery in Scotland in 1989. On May 25, 2022, the auction house Lyon & Turnbull put it up for sale. Interest in buying it came from across the globe, and in the end, it sold for a cool $1.4 million. Its original investors made a fortune â and they didnât even have to touch stocks. So, how can you get access to alternative investments like this? Letâs take a look. Access for All Recently, a new type of website has popped up to give ordinary investors the ability to invest in everything from fine art to rare whiskies. Essentially, just like you can buy a $100 stake in a startup, now you can buy $100 worth of a vintage Bordeaux or Macallan, or of a classic piece of art from Keith Haring or Basquiat. Here are a few of these websites you can explore today: [Otis]( â On Otis, you can invest in collectibles including baseball cards, limited-edition sneakers, comic books, and art. [Collectable]( â This site specializes in sports. Its offerings include everything from a sports jersey worn by Willie Mays, to the sneakers Kobe Bryant wore in his 1996 NBA rookie game. It also offers a secondary market, so you can aim to sell your investments at any time. [Rally]( â Here you can find everything from vintage Porsches to one-of-a kind offerings like the double-necked guitar used by Slash from Guns Nâ Roses. And similar to Collectable, Rally offers investors a way to sell their shares. Beware! Keep in mind, all the typical caveats about investing apply here: For example, donât invest more than you can afford to lose; invest in what you know; and be sure to dip your toe into the water before diving in. Furthermore, many collectibles arenât âliquid.â And no, that doesnât mean your shirt will stay dry if you spill them. It means these investments canât necessarily be converted into cash at the snap of your fingers. So donât invest your rent or grocery money into these offerings. But if youâre looking to invest like the rich, these platforms are a great place to start! Happy Investing. Best Regards,
[Matthew Milner]
Matthew Milner
Founder
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