🎤 S.W.I.P.E.S. Email (Friday June 16th, 2023)

The S.W.I.P.E.S. Email Swipe📁 • Wisdom🧠• Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼 ​A fun email for Friday. I hope you enjoy! Edition: Friday, June 16th, 2023​ ​ 🎤 Listen to this email here: �€‹ ​ ​ Swipe: This is neat: The Wright Brothers (who invented airplanes) funded the development of the first powered airplane with their bike shop, shown here: And this was the simple ad they’d post in the Dayton, Ohio newspapers: [Image] They designed a popular bike called "The Van Cleve Bicycle" which was their most popular bike, and it sold for $60. So that ad played a small hand in developing the first aircraft :) ​ ​ ​ Wisdom: 10+ years ago I was sending something at the post office, and as I finished up, the clerk said to me: "Have a great day....it's a choice!" I've thought about that random passing comment almost every single day since then. You can CHOOSE if your day will be good or bad. Which will yours be 🙂? ​ ​ ​ Interesting: The format of this chart easily demonstrates how Apple’s 2022 revenue was the combined revenue of alllll these big tech companies 😬 ​ ​ I like how the layout of this chart so easily demonstrates the point. ​ ​ ​ Picture: This ad for the unique-looking Ford Pinto has no copy or anything…just an awesome visual of the product! ​ ​ Same with this Ford Econoline van ad...extremely little copy, just letting the product speak for itself! ​ ​ ​ ​ Essay: I wrote a blog post [full of copywriting formulas here](=), mainly these: #1.) AIDA: Attention, Interest, Desire, Action ​#2.) PAS: Problem, Agitate, Solution ​#3.) PASCA: Problem Agitate Solution Call to Action ​#4.) 4 Ps: Promise, Picture, Proof, Push ​#5.) FAB: Features, Advantages, Benefits ​#6.) The Before-After-Bridge ​#7.) 5W’s and H: Who, What, Where, When, Why, How ​#8.) Tell A Story ​#9.) PAPA: Problem, Agitation, Provide, Action ​#10.) The 7 Steps ​#11.) 4U’s: Urgent, Unique, Ultra-specific, Useful ​#12.) APP Formula: Agree, Promise, Preview ​#13.) FOMO: Fear of Missing Out ​#14.) PSR: Problem, Solution, Result ​#15.) 4 Ps of Persuasion ​#16.) STAR: Situation, Task, Action, Result ​#17.) PASTOR: Pain, Agitate, Solution, Testimonial, Offer, Response ​#18.) FAPE: Feature, Advantage, Proof, Evidence ​ The funny thing is after writing examples for each of these copywriting formulas, it seemed like almost every formulas was just a slight variation of either [A.I.D.A.]( or P.A.S. • AIDA: Attention, Interest, Desire, Action ​• PAS: Problem, Agitate, Solution Do you use any formulas like this? Reply to this email and let me know. I personally use AIDA almost every single day. ​ ​ ​ Splurge: It's happening....we are almost officially mid-year 😬 ​ Mid-year I like to re-visit my yearly goals (which often get forgotten), and also ask questions of myself, such as: - What worked this year? - What DIDN'T work this year? - Am I on track to hit yearly goals? If not, how to course-correct? This is the time of the year I prep for Q3 and Q4, as those are often the biggest revenue months for many businesses: ​ Hopefully you take the rest of this month to reflect on how you can crush the rest of 2023: ​ We'll be closing down our $97/mo plan for a bit this weekend, so if you want to jump inside the Copywriting Course at that price point, now would be a great time to [JOIN]() if you want some guidance. ​ I hope you enjoyed these Friday tid-bits!​ ​Sincerely, Neville Medhora ​ ​ ​ ​ ​ ​ [Unsubscribe]( | [Update your profile]( | 801 W 5th St. , Austin, TX 78703