🎤 S.W.I.P.E.S. Email (Friday May 26th, 2023)

The S.W.I.P.E.S. Email Swipe📁 • Wisdom🧠• Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼 ​A fun email for Friday. I hope you enjoy! Edition: Friday, May 26th, 2023​ ​ 🎤 Listen to this email here: =​ ​ ​ Swipe: I saw this posted on a bulletin board at my gym and snapped a pic: ​ The reason I thought it was cool because it was: - Super simple. - Customized to the community it was posted on. - Has easy way to follow/contact/book (Instagram handle). ​ On the same trip to the gym I saw another incredibly simple (yet effective) advertisement: ​ I biked by and the couple selling all their stuff had basically moved 100% of the merch except a single couch. It doesn’t get simpler than writing out you’ve got a yard sale than a flipped over cardboard box and Sharpie! ​ ​ ​ Wisdom: Grab people's attention by being: - New - Novel - Unique This hilarious billboard I drove past in Houston was all of the above 😂 ​ Of the hundred other lawyer billboards I saw that day, THIS ONE STOOD OUT! I do kinda wish they had a better CTA though. While it caught my eye, I barely noticed the name, and have no idea what kind of things they help with 🤔 I have to admit the branding of it was pretty hilarious and probably drums up business in indirect ways. ​ ​ ​ Interesting: My favorite traffic stream is having an article that ranks top of Google AND has a YouTube video version on it. - This creates virtuous cycle of high metrics on Google/Youtube. - Higher metrics on YouTube keep it getting recommended. - Higher metrics on Google keep it #1. The virtuous cycle looks like this: ​ While everyone is completely distracted by AI stuff, I think spending the next quarter massively improving my own SEO/YouTubeSEO might be worthwhile! ​ ​ ​ Picture: I've had a bunch of travels spanning alllll this May, and I'm currently in Madrid for an Indian wedding! ​ However the main thing I was impressed by last night was the McDonald's automated ordering system 🍔 To be honest this is waaayyyyyy better, waaayyyyyy more fun, and waaayyyyyy less judgemental than ordering from a live person (especially at 1am) 😂 ​ Have you ever used these automated ordering systems? It's 300% better than a human IMO! ​ ​ Essay: In 1980 Phil Knight (the founder of Nike) wrote out these rules…or guidelines….or motivations…or “manifesto” on how to operate Nike as a company: ​ I loved the simplicity and vibe of this manifesto! ​ ​ Sketch: While this is meant to be a funny meme I totally relate to it! ​ On one hand you wonder why your neck might be stiff, then you realize for 12 hours a day you’re slouching over a screen or looking down at a phone. The solution seems obvious after seeing this 😂 ​ ​ I hope you enjoyed these Friday tid-bits!​ ​Sincerely, Neville Medhora ​ ​ P.S. You have one more month of Q2 left....are you doing anything to prep for Q3/Q4??? ​ ​ ​ [Unsubscribe]( | [Update your profile]( | 801 W 5th St. , Austin, TX 78703