[[CWB]] 7 Copywriting Formulas You Need to Know (Episode 182)

These proven frameworks will supercharge your copy...  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ​ By Mike Giannulis Hey ! Mike G. here, and today we're diving into the secret sauce of persuasive writing. You know, those tried-and-true formulas that have been making cash registers ring since before the internet was a twinkle in Al Gore's eye. Now, I know what you're thinking. "Formulas? Isn't that cheating, Mike?" Well, let me tell you something. Using formulas in copywriting is like using a recipe when you're cooking. Sure, you could throw random ingredients in a pot and hope for the best, but wouldn't you rather have a blueprint for success? So, without further ado, let's break down 7 copywriting formulas that'll have your prospects salivating faster than Pavlov's dogs at dinnertime. - AIDA (Attention, Interest, Desire, Action) The granddaddy of all copywriting formulas. It's simple, it's effective, and it works like a charm. - Attention: Grab 'em by the eyeballs with a killer headline. - Interest: Pique their curiosity with intriguing information. - Desire: Make 'em want what you're selling more than a cold beer on a hot day. - Action: Tell 'em exactly what to do next. Example: "Tired of being a couch potato? (A) Our revolutionary fitness program will transform your body in just 30 days. (I) Imagine turning heads at the beach this summer. (D) Click here to start your free trial now! (A)" - PAS (Problem, Agitate, Solve) This one's like picking a scab. Identify the problem, make it itch like crazy, then offer sweet relief. - Problem: Point out what's wrong. - Agitate: Twist the knife a little. - Solve: Ride in on your white horse with the solution. Example: "Is your website a ghost town? (P) Every day without traffic is another day your competitors are stealing your customers. (A) Our SEO service will flood your site with targeted visitors in 30 days or less. (S)" - FAB (Features, Advantages, Benefits) Because nobody buys a drill for the drill – they buy it for the holes it makes. - Features: What your product does. - Advantages: Why that's good. - Benefits: How it makes your customer's life better. Example: "Our course has 10 modules (F), condensing years of experience into bite-sized lessons (A), so you can start making money as a freelance copywriter in just 30 days. (B)" - 4 Ps (Promise, Picture, Proof, Push) This one's like a four-course meal for your prospect's brain. - Promise: Make a bold claim. - Picture: Paint a vivid image of life with your product. - Proof: Back up your claims with evidence. - Push: Give 'em a reason to act now. Example: "Double your income in 90 days. (Promise) Imagine waking up to a bulging bank account, taking luxurious vacations, and never worrying about bills again. (Picture) Our students have an average income increase of 127% within 3 months. (Proof) Sign up now and get a free 1-on-1 coaching call worth $500. (Push)" - PAPA (Problem, Advantage, Proof, Action) It's like PAS's cooler cousin who went to business school. - Problem: Identify the issue. - Advantage: Show how your solution is unique. - Proof: Provide evidence that it works. - Action: Tell them what to do next. Example: "Struggling with acne? (P) Our all-natural cream uses a proprietary blend of herbs found only in the Amazon rainforest. (A) In clinical trials, 95% of users saw clearer skin in just 7 days. (P) Order now and get a 30-day money-back guarantee. (A)" - BAB (Before – After – Bridge) This one's all about transformation, like a caterpillar turning into a butterfly... if butterflies could make you money. - Before: Describe their current situation. - After: Paint a picture of their ideal future. - Bridge: Show how your product gets them there. Example: "You're struggling to make ends meet as a freelancer. (B) Imagine having a waiting list of high-paying clients and the freedom to work from anywhere. (A) Our Freelance Domination course is the step-by-step system to take you there. (B)" - Star, Story, Solution Everybody loves a good story, especially when they're the star. - Star: Make your prospect the hero. - Story: Craft a narrative they can relate to. - Solution: Show how your product helps them win. Example: "You've always dreamed of writing a novel. (Star) Like many aspiring authors, you've started and stopped countless times, feeling overwhelmed and discouraged. (Story) Our 30-Day Novel Writing Challenge provides the structure, community, and accountability you need to finally finish your book. (Solution)" There you have it, folks! Seven copywriting formulas that'll turn your words into money-making machines. But remember, these are just starting points. The real magic happens when you infuse them with your unique voice and deep understanding of your audience. Now go forth and conquer, my copywriting comrades! Till next time, Mike Giannulis P.S. Want to dive deeper into these formulas and master the art of persuasive writing? Check out my full Copywriter Brain course at [(=). It's like steroids for your copywriting skills, minus the 'roid rage. Thanks for reading! If you loved it, tell your friends to subscribe. If you didn’t enjoy the email you can [unsubscribe here](. To change your email or preferences [manage your profile](. 7853 Gunn Hwy #360, Tampa, Fl 33626