Newsletter Subject
[[CWB]] Mastering the LEAD (Episode 170)
From
copywriterbrain.com
Email Address
mike@copywriterbrain.com
Sent On
Mon, Jun 17, 2024 01:55 PM
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By Mike Giannulis Hey ! If you caught my last newsletter, you now know how to infuse your cop
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â By Mike Giannulis Hey ! If you caught my last newsletter, you now know how to infuse your copy with the FEELS framework to create offers that sell themselves. But today, I want to take you a step further. Letâs talk about the heart and soul of your sales letterâthe LEAD. The lead of your sales letter is where the magic happens. Itâs your first impression, your chance to hook your reader and pull them into your message. A great lead sets the stage for everything that follows. So, how do you craft a lead that captivates and converts? Introducing the LEAD framework. L is for LURE Your lead needs to grab attention immediately. You want to lure your readers in with an irresistible promise, a shocking statement, or an intriguing question. Think of this as the headline of your lead. It has to be compelling enough to stop them in their tracks and make them want to read more. This is where curiosity and interest spark. E is for EMPATHIZE Once youâve got their attention, you need to show your readers that you understand them. Empathize with their struggles, fears, and desires. Speak to the pain points and dreams they have. When they feel like you truly get where theyâre coming from, theyâll trust you and be more receptive to your message. Use language that resonates and mirrors their thoughts and feelings. A is for ASSURE Now that youâve hooked them and shown empathy, itâs time to assure them that a solution exists. Introduce the core benefit of your product or service. Make it clear that relief is on the way and that you have the answer to their problem. This assurance builds hope and anticipation, making them eager to learn more about your offer. D is for DIRECT Finally, direct your readers towards the next step. This could be reading further into your sales letter, watching a video, or clicking a link. Make your call to action clear and compelling. Guide them smoothly from the lead into the body of your sales letter, maintaining the momentum and interest youâve built up. Applying LEAD to Your Sales Letters Hereâs how to put the LEAD framework into action: - Lure: Start with a hook that grabs attention and piques curiosity.
- Empathize: Show that you understand their problems and desires.
- Assure: Introduce the solution and highlight the core benefit.
- Direct: Guide them towards the next step with a clear call to action. When you master the LEAD framework, you set the stage for a powerful, persuasive sales letter that keeps your readers engaged from start to finish. Combine this with the FEELS framework, and youâve got a recipe for unstoppable copy that converts like crazy. Remember, your lead is your first and best chance to make an impression. Make it count, make it powerful, and make it resonate. Hereâs to writing leads that captivate and convert! Best, Michael Giannulis â Thanks for reading! If you loved it, tell your friends to subscribe. If you didnât enjoy the email you can [unsubscribe here](. To change your email or preferences [manage your profile](. 7853 Gunn Hwy #360, Tampa, Fl 33626
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