[[CWB]] The FEELS Framework (Episode 170)

​ By Mike Giannulis Hey ! As copywriters, we're always on the lookout for that magic formula to create copy that not only sells but also leaves our clients begging for more. Well, buckle up because I'm about to share with you a framework that'll make your copy sizzle hotter than a Texas summer. Introducing the FEELS framework, a tried-and-true method to ensure your copy hits all the right notes and turns your product into a certified hit. Let's break it down, shall we? If you want to sell more products, predict the success of your offers, and know exactly what to tweak to make your campaigns bulletproof, you need to understand FEELS. The FEELS framework is your shortcut to not only creating irresistible offers but also ensuring your products hit the mark every single time. Let’s break it down: F is for FAST In this fast-paced world, everyone wants results yesterday. The first thing you need to convey in your copy is speed. How quickly can your product deliver results? Think about instant gratification. Can your customer see, feel, or experience the benefits of your product immediately? Highlight this in your copy. Speed is sexy. Make it clear that your solution isn’t just another slow grind but a rapid path to their desires. E is for EASY Life is complicated enough, and your customers are looking for ways to simplify it. Your product should make their lives easier. How? By eliminating pain points, reducing effort, and providing a straightforward path to success. Break down the steps your product takes to deliver results and show how effortless it is. The easier you make it sound, the more irresistible your offer becomes. E is for EXPERT Trust is the foundation of any successful transaction. You need to position yourself as the authority, the expert who knows their stuff. Proof is paramount here. Testimonials, case studies, endorsements from recognized figures – all these elements bolster your credibility. Your audience needs to feel confident that you’re the real deal, someone they can trust with their hard-earned money. L is for LIFESTYLE Paint a vivid picture of how your customer’s life will transform after they achieve the results promised by your product. This is where you tap into their dreams and aspirations. Be descriptive. Will they have more free time? Will they be healthier, wealthier, or happier? Show them the tangible and emotional benefits of your product. Make them see, feel, and believe in the better life that awaits them. S is for SYSTEM Finally, your product must be backed by a proven process or system. Customers need to know that there’s a reliable method behind the magic. What’s the step-by-step approach that guarantees results? Outline this clearly in your copy. When people see a logical, well-thought-out system, their confidence in your product skyrockets. Applying FEELS to Your Copy When you sit down to write your next piece of copy, run it through the FEELS framework. Ask yourself: - Fast: How can I convey speed and quick results? - Easy: How can I simplify the process and highlight the ease of use? - Expert: How can I establish trust and showcase my expertise? - Lifestyle: How can I vividly describe the lifestyle transformation? - System: How can I detail the proven process behind the results? This simple yet profound approach will not only make your copy more compelling but also ensure your products resonate deeply with your audience. Remember, the goal isn’t just to sell but to connect on an emotional level, to make your audience feel understood, and to assure them that your product is the answer they’ve been searching for. Happy writing, and may your words always hit the mark! Best, Michael Giannulis PS - Like this? [Then don't miss out on my Copywriter Brain course.](=).. ​ Thanks for reading! If you loved it, tell your friends to subscribe. If you didn’t enjoy the email you can [unsubscribe here](. To change your email or preferences [manage your profile](. 7853 Gunn Hwy #360, Tampa, Fl 33626