[[CWB]] Llama vs Claude vs ChatGPT (Episode 169)

The battle is on inside this email  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ​ By Mike Giannulis Hey ! This week I figured I'd teach you about copywriting and show you how 3 different AI's answer the same prompt. I am comparing ChatGPT (4-o) with Claude 3 and Llama3. And I am not editing the responses at all so you can get a true "raw" comparision. Prompt You are a master copywriter and educator. Write a 300 word article for the Copywriter Brain newsletter that shares the 5 things every good copywriter must know if they want to be successful as a copywriter. Your target audience is newer copywriters who want to get more clients faster. Llama3: The 5 Essential Secrets to Copywriting Success As a new copywriter, getting started can be overwhelming. With so much to learn and so many competing voices in the industry, it’s easy to feel lost in the noise. But fear not, dear wordsmith! I’m about to share the top 5 things every good copywriter must know to achieve success and attract a steady stream of clients. 1. Understand Your Audience Knowing your audience inside and out is crucial to writing copy that resonates. It’s not just about demographics; it’s about understanding their pain points, desires, and motivations. Take the time to research and create buyer personas to guide your writing. 2. Focus on Benefits, Not Features Your product or service has features, but what do they mean to your audience? Instead of listing off specs and details, focus on the benefits those features provide. How will your product make your audience’s lives better, easier, or more enjoyable? 3. Write to One Person, Not a Crowd Effective copy is written to an individual, not a group. Use the second person (“you”) to create a sense of intimacy and connection with your reader. This will help you build trust and rapport, making your message more relatable and persuasive. 4. Use Storytelling to Captivate Storytelling is a powerful tool in a copywriter’s arsenal. By sharing relatable anecdotes, customer testimonials, or brand stories, you can create an emotional connection with your audience. This connection is what drives engagement, loyalty, and ultimately, sales. 5. Edit, Edit, Edit (and Then Edit Again) Good copy is often rewritten copy. Don’t be afraid to cut, revise, and refine your work. A well-crafted sentence or phrase can make all the difference in converting a prospect into a customer. Take the time to review, revise, and perfect your work before hitting “publish.” By mastering these 5 essential secrets, you’ll be well on your way to creating copy that resonates, persuades, and drives results. Remember, success as a copywriter takes time, practice, and dedication. Focus on building your skills, and the clients will follow. Claude 3 Title: 5 Essential Tips for Copywriters to Attract More Clients and Achieve Success As a new copywriter, breaking into the industry and securing clients can be a daunting task. However, by focusing on these five essential tips, you can set yourself up for success and attract more clients faster. - Know your target audience: Understanding your client’s target audience is crucial. Research their demographics, psychographics, and pain points. This knowledge will help you craft compelling copy that resonates with their customers and drives results. - Master the art of persuasion: Effective copy is persuasive. Study the principles of persuasion, such as social proof, scarcity, and authority. Incorporate these elements into your writing to create copy that influences and motivates readers to take action. - Develop a strong portfolio: Your portfolio is your greatest asset when attracting new clients. Showcase your best work and demonstrate your ability to write for various industries and formats. If you’re just starting out, consider offering your services to non-profits or small businesses to build your portfolio. - Network and build relationships: Networking is essential for finding new clients. Attend industry events, join online communities, and engage with potential clients on social media. Building genuine relationships can lead to referrals and long-term partnerships. - Continuously learn and adapt: The world of copywriting is constantly evolving. Stay up-to-date with the latest trends, techniques, and best practices. Invest in courses, read books, and learn from experienced copywriters. Adapting to change and continuously improving your skills will help you stay competitive and attract high-quality clients. By implementing these five tips, you’ll be well on your way to becoming a successful copywriter. Remember, success in this field requires dedication, hard work, and a willingness to learn. Keep refining your craft, and soon, you’ll be attracting the clients you’ve always wanted. ChatGPT 4-o 5 Things Every Good Copywriter Must Know to Succeed Are you a new copywriter looking to accelerate your success and attract more clients quickly? Here are the five essential things every good copywriter must know: - Understand Your Audience: The cornerstone of effective copywriting is a deep understanding of your target audience. Who are they? What are their pain points, desires, and motivations? Conduct thorough research to create detailed buyer personas. This knowledge allows you to craft messages that resonate deeply, making your copy more compelling and relatable. - Master the Art of Persuasion: Copywriting is all about persuasion. Learn the principles of psychology that drive human behavior. Techniques like scarcity, social proof, authority, and reciprocity are powerful tools. Utilize them strategically in your copy to create urgency and build trust. The better you understand these principles, the more persuasive your writing will be. - Hone Your Writing Skills: Great copy is clear, concise, and engaging. Avoid jargon and fluff. Every word should serve a purpose. Practice writing headlines that grab attention, opening lines that hook the reader, and body copy that flows seamlessly. Read widely and write regularly to improve your skills. Remember, simplicity often trumps complexity. - Know the Basics of SEO: In today’s digital age, understanding Search Engine Optimization (SEO) is crucial. Learn how to incorporate keywords naturally into your copy, optimize meta descriptions, and use headers effectively. Good SEO practices increase the visibility of your copy, driving more organic traffic to your content and, ultimately, more potential clients. - Develop a Unique Voice: Your unique voice sets you apart from the competition. It’s your signature style that clients come to recognize and trust. Whether it’s witty, authoritative, or empathetic, let your personality shine through your writing. Consistency in your voice builds a strong brand identity, making you memorable to your audience. By mastering these five elements, you’ll not only enhance your copywriting skills but also position yourself as a sought-after professional in the industry. Start applying these principles today, and watch your client list grow! Recap/Which Is Best? I asked another AI called Mistral which of the 3 short articles was the best and here's their answer: All three versions of the article provide valuable insights and tips for copywriters, but I think the best overall is Llama3’s version. Here’s why: - Llama3’s version is easy to read and engaging. The use of a conversational tone and storytelling techniques makes the content more relatable and memorable. - The tips provided in Llama3’s version are practical and actionable. Each tip is explained in a clear and concise manner, making it easy for readers to understand and implement. - Llama3’s version emphasizes the importance of understanding the audience and crafting messages that resonate with them. This is a fundamental principle of effective copywriting, and Llama3 does an excellent job of explaining why it’s important and how to do it. - Llama3’s version also covers the importance of persuasion, storytelling, and editing. These are all critical skills for copywriters, and Llama3 provides practical tips for developing these skills. - Finally, Llama3’s version includes a call-to-action that encourages readers to take action on the tips provided. This is a great way to motivate readers to implement the tips and see results. Overall, Llama3’s version is the most well-rounded and practical of the three versions. It provides a solid foundation for new copywriters to build their skills and attract more clients. Your Thoughts? Let me know what you think. Hit reply and share your thoughts... and also did you learn anything new about copywriting? Till Next Time, Mike Giannulis ​ Thanks for reading! If you loved it, tell your friends to subscribe. If you didn’t enjoy the email you can [unsubscribe here](. To change your email or preferences [manage your profile](. 7853 Gunn Hwy #360, Tampa, Fl 33626