[DD] This image optimisation tip will delight (and hook) clients

The next way you can improve the Google love you get from your website images is to add captions. Optimised captions. If I were being cynical, I’d say that image captions are really just a way to get some more content on the page, but they can be a lot more valuable than that. Your readers’ eyes are naturally drawn to images on your web page, which means you have yourself some eyeballs available to read about your awesome. Image captions give you an opportunity to entice and persuade, which in turn keeps people on your page (I hope,) lowering your bounce rate and making your page a little bit more appealing to the search engine ranking process. Tips for optimising image captions: - Link the image to your value proposition – that thing you do that actually helps your customers - Describe your image more fully (than the ALT text) - Repeat special offers – don’t rely on people reading the caption! - Ask questions to engage your reader Examples (with keywords and related keywords in bold): - Wedding photographer captures the bride walking down the aisle at her destination wedding in Fiji. Her bridal fashion includes a custom-made wedding dress, bridal accessories from Tiffany and wedding shoes from Jimmy Choo. [example image caption in a photographer’s gallery] - Our team of Melbourne SEO consultants will help you get in front of lots of online customers, with white hat search engine optimisation services that get you noticed. [example image caption on a services page] - Are you making these email marketing mistakes? [example image caption in a blog post about email marketing] - Don’t forget we offer free shipping on all orders over $50. [example image caption on the shipping page] Your caption can be another piece of your microcopy that hooks potential clients in just a little more. Can you add one great caption today? Belinda Improve your copy skills and confidence with training and support (and have a giggle with other word nerds) in my free Facebook group: For The Love Of Copy. [Request to join here](=).== Hey, if you want to tap out of the Daily Draft emails (but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? A suburban street , Outside of San Francisco, California 95050