[DD] These words just add hot air to your copywriting

I've been emailing you about surprising language that can enhance your copy. Like exclusion and jargon. Jargon is usually associated with hard to read copy and I shared four situations in which jargon is entirely appropriate ([Recap on the jargon tips](). But now it's time to cover the language that can do irreparable damage to your copy. 10 dollar words. 10 dollar words are the fancy words that you think make you look smart. You hope that by including a longer, more complicated word than you need, readers will go: “Oooh, sounds like she really knows her stuff!” In reality, 10-dollar words make your copywriting suck. I’m not suggesting that you should never use more than three syllables to communicate a concept. English is full of wonderful words that are a pleasure to say and see but if your reader has to spend even one extra second to translate your copy, you’ve lost the rhythm and you might just lose the reader. Don’t spend 10 dollars on a 2-dollar job Cutting out 10-dollar words from your copywriting doesn’t mean you have to dumb everything down but 10-dollar words are unnecessarily complicated. If you botch up the execution you risk sounding pretentious. Unless that’s the tone you’re going for, communicate using simpler but more meaningful language. Tomorrow I'm going to share some ways you can identify the language I'm talking about and break it back down to earth. Belinda Improve your copy skills and confidence with training and support (and have a giggle with other word nerds) in my free Facebook group: For The Love Of Copy. [Request to join here](=).=== Hey, if you want to tap out of the Daily Draft emails (but nothing else), [hit this link](. No hard feelings. If you want out of everything >> [Unsubscribe]( Where am I? A suburban street , Outside of San Francisco, California 95050