Iâm going live in a few hours. âÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍâÍ {NAME} Iâm going LIVE in a few hours to interview 5 copywriters in my [SPARK membership](. Youâll hear about what they did BEFORE they started copywriting, how theyâve built their businesses from scratch and their biggest secrets for landing clients. First, youâll meet Lilith, an actor turned copywriter from Los Angeles who closed a $6K part-time retainer after joining SPARK⦠Youâll also meet Tanvi, a direct-response copywriter from Mumbai, who just closed two copywriting clients for $5K⦠Lewis, a personal trainer in Perth, Australia who discovered his passion for copywriting after marketing his own services and is now making upwards of $10K/month as a copywriter⦠Alex from Atlanta who quit her full-time job and landed her first retainer client just over a month after becoming a Sparkie⦠And Rebecca from Connecticut, who 10xâd her SPARK investment within a few months after joining. Itâs happening at 2pm Pacific today, and itâs going to be JUICY⦠â[Click here to add this to your calendar]() and get the access details. Listen, I know it can be intimidating to set big goals when youâre just getting started⦠Or when what youâve been doing doesnât seem to be working, but you just donât know whatâs missing⦠Or when youâre exhausted, overworked and underpaid⦠Or all of the above. But letâs dream big for a hot second ð¥ Whatâs your magic monthly number? The amount thatâd make you absolutely giddy when seeing it in your bank account every month. Of course, $10K is a number that gets thrown around a lot⦠But what would feel good to YOU? What does your dream life look like? Whether you want to travel the world, work from home while raising kiddos or just wake up every day with the freedom to do whatever you damn well please⦠Whether you want copywriting to be a full-time, part-time or anytime income source⦠Whether your goal is to make $2K/month, $5K/month or $10K/month⦠I have good news for you, {NAME}. Thereâs not just "one way" to be a successful copywriter. Yes, of course, there are the foundational principles, techniques and skills that you need to get started (which youâve got in the bag if youâve binged my YouTube channel)... But after that, you can pretty much choose your own adventure. 1. You Decide How To Specialize While itâs smart to cast a wide net and say YES to every opportunity in the beginning as you build your experience and start generating income⦠Itâs also smart to point your sails in the right direction by identifying your specialty. The most memorable and referrable copywriters are specific about the kind of copy they write and the businesses they serve. I bet you already have an idea about the kind of brand and clients youâd love to write for (fitness, ed tech, wellness, gadgets, etc.)⦠And the type of copy you enjoy writing most (emails, sales copy, social content, storytelling)... Put them together and you have yourself a specialty. "I help x with y." I help online coaches with sales copy. I help SaaS companies with email marketing. I help non-profits with social content and storytelling. 2. You Design Your Schedule & Client Roster The beauty of building your freelancing business is that it never has to feel like a "regular job"... You can be a full-time copywriter while traveling the world⦠Or you can do it part-time from home while raising kids. You can sporadically take on more projects to hit your income goals⦠Or take a month off when ya need it. You can choose to be exclusive with a single client⦠Or you can serve multiple businesses at once. You can work on a per-project basis⦠Or you can sign ongoing retainer agreements. And you can do any hybrid of the above. Like Ann-Marie, whoâs made her dream lifestyle come true⦠"Since joining [Spark](, I have landed one main retainer client who send me consistent and regular work every single week. And because of that, I am now living as a full time digital nomad. So I travel the world, I change different country every month, and I'm making a consistent and regular income, more than enough to sustain that lifestyle, which is amazing." 3. You Can Offer More Than Copywriting A common freelancer trap is believing your only value is in the words you write or the time you spend. Nope. Many Posse-trained copywriters who make well beyond $10K every month have done so by expanding their skillset to offer far more than just copywriting services⦠They offer ideas, feedback and strategy in the form of funnel audits, copy critiques and VIP days⦠And they offer marketing direction, coaching and leadership to their clients⦠Making them an essential part of the team (and absolutely irreplaceable). And if you ever decide to expand your business or pivot and start a completely different business⦠You better believe your copywriting skills will get you there. Like Samantha, who recently had her "a-ha!" moment about copywriting⦠Thereâs a reason why I call copywriting the gateway drug to entrepreneurship (and your dream life). There is nowhere this skillset canât take you, {NAME}... And when you [join SPARK](⦠My team and I will be there to guide you every step of the way as you make that dream life a reality⦠So ya ready to do this or what? ð [Join The Club]( Alex P.S. â {NAME}, I just unlocked a new fast-action-bonus⦠When you [join SPARK today only](, youâll unlock a bonus training with Copy Posseâs Head Coach and Spark Leader, Jenny, as she shares her 11 Tips For Finding Clients Fast. In this session, Jenny reveals the exact systems and processes she uses for pitching and landing the clients of your dreams, plus tips on how to position yourself with authority when applying for jobs! These are the exact steps she used to go from a fresh copywriter to a fully booked freelancer in less than 6 months. â[Become a SPARK member now]( to snag this bonus. ABOUT: Welcome to the Copy Posse, youâre now part of the raddest, baddest crew of copywriters, marketers and entrepreneurs on the Internet. Youâre receiving this email because you signed up somewhere on my website and Iâm so glad you did. It means youâre one of us â a rad human with a fierce flair for the written word who wants to channel that passion into making a living doing what you love and making a positive impact in the lives of others. If that's you, youâre in the right place. I started the Copy Posse because I believe that the best copywriting today combines timeless direct response marketing principles with modern, empathetic brand storytelling (without all the hype, BS and overused tactics that fizzle fast). We are the new school of copywriters and we arenât scared to break a few rules and ruffle-up a few feathers if it means changing the face of marketing for the better. Now more than ever before, your message matters and your words can change the world. You have the power to create the life of your dreams, build a lucrative business AND make an impact on humanity with the type of marketing that todayâs businesses need and todayâs audiences crave. We are on a mission to de-douchify the Internet, redefine modern marketing and build an empathy empire and we're only just getting started. Through my social channels and email community (which youâre now a part of, yay) I share the techniques and strategies Iâve learned over the last 15 years to build a business I freakin' love â and now you can too. Get ready for some serious Posse Power coming your way. PRIVACY: As much as we care about copywriting, we also care about your privacy. The Copy Posse is owned and operated by Cattoni Creative Inc. We are committed to advising you of the right to your privacy, and strive to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store and use personal information, provided by you on our website. It also explains how we collect and use non-personal information. By accessing and using our website, you explicitly accept, without limitation or qualification, the collection and use of this information in the manner described in our Privacy Policy. Please read this Policy on our website(s) carefully, as it affects your rights under the law. If you disagree with the way we collect and process personal and non-personal information, please do not use this website. This Policy applies to this website as well as all web pages the Company hosts. It regulates the processing of information relating to you and grants both of us various rights with respect to your personal data. It also informs you of how to notify us to stop using your personal information. We are located in Canada. You may be located in a place that has laws that are more restrictive about the collection and use of your personal information. However, by using our website, you agree to be governed by the laws of Canada. If you wish to view our official policies, please visit our website. --------------------------------------------------------------- Alex Cattoni
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