This is going to surprise you.  â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â {NAME} â welcome to the August edition of the Countdown to Launch Pad 2025. Weâre now 5 months away from the start of Season 6... As we move through the last few weeks of summer, Iâm keeping your monthly copywriting exercise easy breezy! You can do it just about anywhere (so long as thereâs internet)⦠Letâs have some summer fun with AI ð¤ Itâs no secret that generative AI has changed the way copywriters and marketers serve their clients⦠But thatâs all that has changed, {NAME}. Businesses are relying on good copywriters now more than ever⦠Because as more and more crappy AI-generated copy and content floods the internet, the premium on human creativity, empathy and originality will continue to rise⦠And when you understand the foundational concepts, proven formulas and timeless strategies of good copywriting... Youâll be able to use them in combination with AI to streamline your creative process and help you produce stellar copy. In fact, Iâm seeing more copywriting gigs coming through the Posse Job Board since AI became mainstream (btw youâll get access to the job board as a Launch Pad grad). So as a little warm up, hereâs what you can do to prepare for Launch Pad Season 6⦠1ï¸â£ [Download The Posse Prompts Guide](=) and try out these AI prompts! The #1 thing you need to remember with AI is that the output is only as good as the input. So if you want great results, youâre going to have to start feeding the machine better prompts. Find some helpful prompts and instructions [inside the guide](=), and use a tool like Chat GPT or Jasper.AI to have some fun. 2ï¸â£ Watch This 9-Minute Video On [3 Ways To Use AI To Become A BETTER Copywriter](=) I share my best tips for using AI to help with customer research, sales positioning benefits, and writing hooks and headlines! 3ï¸â£ Posse Q&A: What should I say if a client asks me how I use AI in my copywriting? We have a policy here at the Copy Posse that clearly communicates what we WILL use AI for (streamlining productivity, brainstorming, researching and improving accessibility to our content) and what we WILL NEVER use it for (copy/paste content or replacing our teamâs genius and original ideas). As copywriters, itâs our job to educate clients about what it really takes to properly utilize these tools for copywriting. Because while AI works great in the hands of a trained copywriter, it wonât be helpful at all to a business owner who doesnât understand the copywriting principles and marketing fundamentals needed to produce quality content. So be clear with how you use it, and how you donât! Make your client feel seen, understood and that youâll always lead with originality and empathy. 4ï¸â£ Save: Add To Your Launch Pad Stash This is a reminder to put aside $272 this month for your Launch Pad Season 6 investment⦠No matter what the amount you already have stashed aside right now, take it step by step and commit to something that feels right for you ð If you canât pay the full enrollment this January, you can at least cover the first monthly amount with our payment plan. You got this, {NAME} ðª Alex P.S. â Yesterday, I published [an interview I did with Dain Walker](=), founder of Rivyl, the fastest-growing branding agency in Australia. He revealed that he too was seeing an increase in copywriting demand as a result of AI going mainstream. "Business owners are now tinkering with AI and realizing that it's difficult and THEN reaching out for consultation â âhey, I'm trying to do this myself. Clearly, it's difficult to use AI the right way. Can you please help me write better copy?â" I hope that gives you the extra confidence boost to learn this highly sought-after skill, {NAME}... ð ABOUT: Welcome to the Copy Posse, youâre now part of the raddest, baddest crew of copywriters, marketers and entrepreneurs on the Internet. Youâre receiving this email because you signed up somewhere on my website and Iâm so glad you did. It means youâre one of us â a rad human with a fierce flair for the written word who wants to channel that passion into making a living doing what you love and making a positive impact in the lives of others. If that's you, youâre in the right place. I started the Copy Posse because I believe that the best copywriting today combines timeless direct response marketing principles with modern, empathetic brand storytelling (without all the hype, BS and overused tactics that fizzle fast). We are the new school of copywriters and we arenât scared to break a few rules and ruffle-up a few feathers if it means changing the face of marketing for the better. Now more than ever before, your message matters and your words can change the world. You have the power to create the life of your dreams, build a lucrative business AND make an impact on humanity with the type of marketing that todayâs businesses need and todayâs audiences crave. We are on a mission to de-douchify the Internet, redefine modern marketing and build an empathy empire and we're only just getting started. Through my social channels and email community (which youâre now a part of, yay) I share the techniques and strategies Iâve learned over the last 15 years to build a business I freakin' love â and now you can too. Get ready for some serious Posse Power coming your way. PRIVACY: As much as we care about copywriting, we also care about your privacy. The Copy Posse is owned and operated by Cattoni Creative Inc. We are committed to advising you of the right to your privacy, and strive to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store and use personal information, provided by you on our website. It also explains how we collect and use non-personal information. By accessing and using our website, you explicitly accept, without limitation or qualification, the collection and use of this information in the manner described in our Privacy Policy. Please read this Policy on our website(s) carefully, as it affects your rights under the law. If you disagree with the way we collect and process personal and non-personal information, please do not use this website. This Policy applies to this website as well as all web pages the Company hosts. It regulates the processing of information relating to you and grants both of us various rights with respect to your personal data. It also informs you of how to notify us to stop using your personal information. We are located in Canada. You may be located in a place that has laws that are more restrictive about the collection and use of your personal information. However, by using our website, you agree to be governed by the laws of Canada. If you wish to view our official policies, please visit our website. --------------------------------------------------------------- Alex Cattoni
369 â 1917 W 4th Ave, Vancouver, BC V6J 1M7
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