How much of a revenue difference do daily emails really make?

I can’t make this stuff up. My real estate agent from 2.5 years ago just started sending me near daily emails (see below):   He skipped the holiday weekend but I know his emails are going to keep pouring in because this guy is a committed marketer. And he’s put me on an email blast list that shows new listings in my area. Now, I don't want to buy another house anytime soon (or ever)… but I’ve been looking at everything he sends. So this is a smart move to daily emails by him and one that a lot of marketers are afraid of doing. We’ll talk about smart segmentation in the next email but I wanted to walk you through some revenue numbers you or your client could expect from switching to daily emails. It’s funny, even though I’ve seen dramatic revenue increases in my own businesses from switching to daily email… even I'm still surprised by the actual numbers. Take a look at this chart I made with our friend ChatGPT. I got a bunch of current average email marketing stats from Hubspot's 2023 round-up and created this:   - I said start with 5000 email subscribers. - Then increase our subscribers by a modest 10 per day. - Each time we email we get .5% unsubscribes. (For CopyHour, I get .1% btw) - The average click through rate from emails is a paltry 3%. - Then I put a 2% conversion rate for the sales page with a $100 AOV (average order value). The total revenue calculated over the week with the initial parameters (0.5% unsubscribes, 3% click rate, and 2% conversion rate), is approximately $2,074.97. (Note: I ignored open rates (which average 45-52%) because I'm going to keep them the same on both tables.) Now, I did the same thing but only had us send 1 email in the week:   As you can see I adjusted the click rate to 6% and bumped the sales page conversion rate to 4%. Even with the better numbers, the revenue comes out to approximately $1213.76... about $800 lower. $2,074.97 vs $1213.76. I also asked ChatGPT to consider how long it would take until you had zero subscribers starting with 5000 subscribers, adding 10 per day, and losing 0.5% each day. The response was: "It appears that subscribers do not reach zero within a reasonable time. The dynamic of daily additions and the percentage of unsubscribes creates a situation where the total number of subscribers stabilizes over time rather than declining to zero." Now... I’m not a full blown idiot who thinks this a perfect representation of reality or perfect math. But a couple interesting things I’ll add: - In my experience, sending one email per week does NOT increase click through rates and conversion rates on that single email. It almost always stays about the same as if you’re sending daily emails. - You’ll notice that the total clicks from sending daily emails is much higher. 1034 vs 303. This difference seems to track my experience even if that single email gets a higher percentage of clicks. - Unsubscribe rates will be higher for daily emails, but when you’re making darn near 2x the revenue, you can afford to go find more subscribers. Also, if your emails are good, your unsubscribe rate wont be anywhere near average, like my CopyHour stat from above. Now, what does this mean specifically for freelancers? 1. If you're doubling your client's revenue from email on the low end, then you can name a healthy percentage of new monthly revenue as your rate. Because whatever you're being paid is only a fraction of the "new" or "found" revenue you're brining in. 2. If you're writing daily emails, your work load has also increased in the eyes of the client. Obviously, if you charge per email, that's a lot more money too. A quick warning: Often marketers and business owners and freelancers get caught up in the emotional response they have to unsubscribes and spam complaints. Our brains give more attention to negative feedback than positive. Unfortunately, 10 unsubscribes can sit with you more than 10 new purchases if you're not prepared for it. But almost every single realistic math-based scenario you can dream up related to sending daily emails will support their use. And anecdotally I've never seen it fail in the countless businesses I’ve been involved with. You still might not be convinced and I understand that. In the next emails I'd like to show you how you can guarantee that daily emails work. There are two things to consider: - You can make sure you use smart but extremely uncomplicated segmentation to reduce negative responses. - If your email content is good… it doesn’t matter how often you send. Tomorrow we'll talk about the segmentation part. Cheers! - Derek Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789